Prestige: Elevating Indian Kitchens Through Innovation and Trust
Case Studies Kunal Walia October 7, 2026 Prestige: Elevating Indian Kitchens Through Innovation and Trust For millions of Indians the sharp whistle of a pressure cooker isn’t just a sound. It’s a dinner bell. A sign that someone who loves you is in the kitchen. The soundtrack of a Sunday afternoon when dal is on […]
The Mother Dairy Blueprint: How One Brand Quietly Built India’s Most Trusted Dairy Empire
Case Studies Kunal Walia October 2, 2026 The Mother Dairy Blueprint: How One Brand Quietly Built India’s Most Trusted Dairy Empire Every morning somewhere outside Lucknow, Priya walks to her local Mother Dairy booth. She’s not thinking about brand loyalty or market share. She just knows that when she tears open that familiar blue and […]
Panasonic India: What Happens When a Global Brand Actually Listens to Local People
Case Studies Kunal Walia September 28, 2026 Panasonic India: What Happens When a Global Brand Actually Listens to Local People Somewhere between Tokyo’s boardrooms and a middle-class Indian family’s kitchen, Panasonic figured out something most global brands never do. India isn’t a market you enter with a playbook. It’s a market that rewrites your playbook […]
Himalaya Wellness: Bringing Ayurveda to the Modern Consumer
Case Studies Kunal Walia August 31, 2026 Himalaya Wellness: Bringing Ayurveda to the Modern Consumer Picture this. It’s 1930 in Bengaluru. A young man opens a tiny herbal pharmacy because he genuinely believes in Ayurveda. No grand business plan. No investor meetings. No marketing strategy. Just someone who thought ancient Indian medicine deserved better than […]
H&M: Making Fast Fashion Sustainable Without Losing Speed
Case Studies Kunal Walia August 19, 2026 H&M: Making Fast Fashion Sustainable Without Losing Speed Picture a 20-year-old walking into an H&M store in 2004. She’s looking for the latest trend. Then she spots a tag on a simple cotton tee that says “Conscious Collection.” At that moment it was just a shirt. She had […]
Mahindra Tractors: Powering Rural Growth Through Innovation
Case Studies Kunal Walia August 10, 2026 Mahindra Tractors: Powering Rural Growth Through Innovation There’s a story Anand Mahindra tells. He was in a garage somewhere in rural Punjab. A farmer standing next to his brand new red tractor. You could see it on the guy’s face before he even said a word. That wasn’t just a machine sitting there. […]
Why Indian Consumers Chose Xiaomi and How It Changed the Smartphone Market Forever
Case Studies Kunal Walia August 3, 2026 Why Indian Consumers Chose Xiaomi and How It Changed the Smartphone Market Forever Imagine it’s 2014. The Indian smartphone market is basically two worlds. Apple and Samsung living at the top. A pile of forgettable local brands fighting over the bottom. And somewhere in the middle, millions of people quietly settling for phones that […]
Chanel: Sustaining Luxury Through Craftsmanship and Emotion
Case Studies Kunal Walia July 15, 2026 Chanel: Sustaining Luxury Through Craftsmanship and Emotion Think about this for a second. An 18-year-old with spirit, a rebellious vision, and a small hat shop in Paris. No business plans. No investor deck. No idea that her name would one day become synonymous with an entire way of life. Most […]
How Tata Tea’s ‘Jaago Re’ Formula Turned a Morning Ritual into a Social Revolution
Case Studies Kunal Walia June 29, 2026 How Tata Tea’s ‘Jaago Re’ Formula Turned a Morning Ritual into a Social Revolution Most brands throw money at celebrity endorsements and flashy ads. Tata Tea did something completely different. They took a cup of tea, something people drink every morning without thinking, and turned it into India’s […]
The Unspoken Rule Broke: How Surf Excel Found Its Secrets
Case Studies Kunal Walia June 10, 2026 The Unspoken Rule Broke: How Surf Excel Found Its Secrets There’s an unwritten rule every founder and marketer operates by: you find a problem and you solve it. Dusty house? Better vacuum. Late-night cravings? Food delivery. Stained clothes? Stronger detergent. Clean, simple, and logical. That’s how it always worked. Then there’s a Surf Excel. They looked at that rule and ignored it. […]