Dove’s Real Beauty Revolution: How One Brand Rewrote the Rules of Beauty Marketing
Case Studies Kunal Walia May 25, 2026 Dove’s Real Beauty Revolution: How One Brand Rewrote the Rules of Beauty Marketing For most of the twentieth century, beauty advertising operated on a single, unspoken business model. Make women feel inadequate. Then sell them the solution. Every magazine, every billboard, every television commercial featured the same kind of woman. […]
How boAt Disrupted India’s Audio Market Through Desi Strategic Branding?
Case Studies Kunal Walia October 13, 2025 How boAt Disrupted India’s Audio Market Through Desi Strategic Branding? The Genesis of a Desi Audio Revolution Although BoAt started its journey in 2014 when Aman Gupta and Sameer Mehta noticed something that big global brands missed. Our Indian youth didn’t just want great sound, they also wanted […]