The Amul Playbook: 4 Things Every Food Brand Should Learn
Case Studies Kunal Walia June 22, 2026 The Amul Playbook: 4 Things Every Food Brand Should Learn What a 75-year-old dairy cooperative can teach modern founders about building something that lasts While startups burn through millions chasing the next marketing hack, one brand has quietly sat in every Indian kitchen, every school tiffin box, every […]
The Apple Equation: How 3 Design Principles Built a $4 Trillion Company
Case Studies Kunal Walia June 17, 2026 The Apple Equation: How 3 Design Principles Built a $4 Trillion Company What Every Founder Can Steal From the Brand That Turned Simplicity Into the World’s Most Valuable Business Most tech companies are in a constant race to add more More features. More settings. More specs on the box. More reasons for […]
The Secret Sound of Success: What McDonald’s ‘I’m Lovin’ It’ Really Taught Us
Case Studies Kunal Walia June 12, 2026 The Secret Sound of Success: What McDonald’s ‘I’m Lovin’ It’ Really Taught Us Five Notes. Twenty-Two Years. One of the Most Powerful Brand Lessons Every Founder Needs to Hear You are stuck in traffic. The radio is on. And then, without warning, before your brain even registers what […]
The Unspoken Rule Broke: How Surf Excel Found Its Secrets
Case Studies Kunal Walia June 10, 2026 The Unspoken Rule Broke: How Surf Excel Found Its Secrets There’s an unwritten rule every founder and marketer operates by: you find a problem and you solve it. Dusty house? Better vacuum. Late-night cravings? Food delivery. Stained clothes? Stronger detergent. Clean, simple, and logical. That’s how it always worked. Then there’s a Surf Excel. They looked at that rule and ignored it. […]
Zara’s Secret: How Fast Fashion Became a Billion-Dollar Empire
Case Studies Kunal Walia June 3, 2026 Zara’s Secret: How Fast Fashion Became a Billion-Dollar Empire Tuesday evening. A celebrity wears a dress on a red carpet. The internet talks about it. By Friday, that same dress is hanging in a Zara store near you. Cheaper. Made in three weeks. Already selling out. This isn’t magic. It’s a business […]
Dove’s Real Beauty Revolution: How One Brand Rewrote the Rules of Beauty Marketing
Case Studies Kunal Walia May 25, 2026 Dove’s Real Beauty Revolution: How One Brand Rewrote the Rules of Beauty Marketing For most of the twentieth century, beauty advertising operated on a single, unspoken business model. Make women feel inadequate. Then sell them the solution. Every magazine, every billboard, every television commercial featured the same kind of woman. […]
How Fevicol Became India’s Most Loved Adhesive?
Case Studies Kunal Walia May 15, 2026 How Fevicol Became India’s Most Loved Adhesive? Almost every Indian has grown up hearing someone say, “Yeh Fevicol ka jod hai.” Maybe while fixing a broken chair. Maybe during a joke about two people who never leave each other alone. Somehow, Fevicol stopped being just glued a long time ago. It became part of everyday conversations. And that’s honestly rare for a brand. Most […]
Why LinkedIn Succeeded When It Had No Business Doing So
Case Studies Kunal Walia April 27, 2026 Why LinkedIn Succeeded When It Had No Business Doing So For a long time, LinkedIn felt like a digital graveyard. You’d create a profile, upload your resume, maybe add a few connections—and then forget it existed. It wasn’t exciting, it wasn’t interactive, and honestly, it didn’t feel essential. […]
How Mid-Course Business Model Changes Save Failing Ventures?
Case Studies Kunal Walia April 22, 2026 How Mid-Course Business Model Changes Save Failing Ventures? There is a particular kind of stubbornness that kills startups. Not the stubbornness of working hard or believing in the product. The stubbornness of refusing to change the approach when the market is clearly trying to say something. Most founders know […]
Duolingo Turned Learning into a Viral Game: 5 Lessons for Your Startup’s Growth
Case Studies Kunal Walia April 17, 2026 Duolingo Turned Learning into a Viral Game: 5 Lessons for Your Startup’s Growth Think about this. We have all been there. Download a language app with big plans—maybe a New Year’s resolution to finally learn Spanish. Practice for a few days, feel good, then life hits. The app disappears under other icons, […]