The Myntra Story: How They Won India’s Fashion Heart
Case Studies Kunal Walia April 1, 2026 The Myntra Story: How They Won India’s Fashion Heart Nobody talks about the girl in Raipur who finally found the kurta she had been searching for six months. Nobody writes headlines about the college student in Patna who wore his first branded sneakers to a job interview and […]
How Philips Went from Outdated to Leading the Smart Home Revolution?
Case Studies Kunal Walia March 9, 2026 How Philips Went from Outdated to Leading the Smart Home Revolution? Picture this: 2010. A young professional walks into his kitchen. Blender on the counter. Kettle next to it. Air purifier in the corner. All decent. All Philips. All just sitting there, waiting to be turned on. He […]
How boAt Disrupted India’s Audio Market Through Desi Strategic Branding?
Case Studies Kunal Walia October 13, 2025 How boAt Disrupted India’s Audio Market Through Desi Strategic Branding? The Genesis of a Desi Audio Revolution Although BoAt started its journey in 2014 when Aman Gupta and Sameer Mehta noticed something that big global brands missed. Our Indian youth didn’t just want great sound, they also wanted […]