How ITC Turned Itself From a Cigarette Company Into Something Every Indian Kitchen Trusts
Case Studies Kunal Walia October 19, 2026 How ITC Turned Itself From a Cigarette Company Into Something Every Indian Kitchen Trusts Picture this. You’ve built something successful. It’s printing money. Everyone knows your name. Then one morning you wake up and realise your entire empire is standing on quicksand. That was ITC in the late […]
The Mother Dairy Blueprint: How One Brand Quietly Built India’s Most Trusted Dairy Empire
Case Studies Kunal Walia October 2, 2026 The Mother Dairy Blueprint: How One Brand Quietly Built India’s Most Trusted Dairy Empire Every morning somewhere outside Lucknow, Priya walks to her local Mother Dairy booth. She’s not thinking about brand loyalty or market share. She just knows that when she tears open that familiar blue and […]
Nestlé India: Localising Global Products for Indian Palates
Case Studies Kunal Walia August 26, 2026 Nestlé India: Localising Global Products for Indian Palates Think about this for a second. A company built on Swiss chocolate and instant coffee lands in India. A country where every street corner has a chai wala and every festival has a different kind of sweet. A culinary world […]
H&M: Making Fast Fashion Sustainable Without Losing Speed
Case Studies Kunal Walia August 19, 2026 H&M: Making Fast Fashion Sustainable Without Losing Speed Picture a 20-year-old walking into an H&M store in 2004. She’s looking for the latest trend. Then she spots a tag on a simple cotton tee that says “Conscious Collection.” At that moment it was just a shirt. She had […]
Why Indian Consumers Chose Xiaomi and How It Changed the Smartphone Market Forever
Case Studies Kunal Walia August 3, 2026 Why Indian Consumers Chose Xiaomi and How It Changed the Smartphone Market Forever Imagine it’s 2014. The Indian smartphone market is basically two worlds. Apple and Samsung living at the top. A pile of forgettable local brands fighting over the bottom. And somewhere in the middle, millions of people quietly settling for phones that […]
Physics Wallah: Disrupting Indian EdTech With Affordable and Accessible Learning
Case Studies Kunal Walia July 17, 2026 Physics Wallah: Disrupting Indian EdTech With Affordable and Accessible Learning Think about this for a second. A young physics teacher uploading free lessons from a tiny room with a basic camera and one dream: quality education shouldn’t depend on how much money your family has. No funding. No marketing team. No idea that what he […]
Dove’s Real Beauty Revolution: How One Brand Rewrote the Rules of Beauty Marketing
Case Studies Kunal Walia May 25, 2026 Dove’s Real Beauty Revolution: How One Brand Rewrote the Rules of Beauty Marketing For most of the twentieth century, beauty advertising operated on a single, unspoken business model. Make women feel inadequate. Then sell them the solution. Every magazine, every billboard, every television commercial featured the same kind of woman. […]
How AI Measures and Improves Marketing ROI?
Marketing Insights Kunal Walia May 18, 2026 How AI Measures and Improves Marketing ROI? Stop throwing money into the marketing void and hoping something sticks. A founder once dropped $50,000 on Instagram ads over twelve months. When someone asked what came back from that investment, the answer was crushing: “We got… likes?” That awkward pause? It’s the same […]
Duolingo Turned Learning into a Viral Game: 5 Lessons for Your Startup’s Growth
Case Studies Kunal Walia April 17, 2026 Duolingo Turned Learning into a Viral Game: 5 Lessons for Your Startup’s Growth Think about this. We have all been there. Download a language app with big plans—maybe a New Year’s resolution to finally learn Spanish. Practice for a few days, feel good, then life hits. The app disappears under other icons, […]
How Dabur Blended Ancient Wisdom with Modern Branding
Case Studies Kunal Walia April 13, 2026 How Dabur Blended Ancient Wisdom with Modern Branding Walk into almost any Indian home and look around. Chances are, you’ll find a bottle of Dabur Amla oil tucked near the dressing table or a jar of Chyawanprash sitting in the kitchen. It’s not just familiarity — it feels […]