How Royal Enfield Became a Lifestyle Brand-Not Just a Bike?
Case Studies Kunal Walia December 1, 2025 How Royal Enfield Became a Lifestyle Brand-Not Just a Bike? Think about this for a second. A 17-year-old Siddhartha Lal walks into his family garage and sees a shiny chrome-red Royal Enfield. At that moment, it was just a bike. He had no clue that years later, he’d […]
Zepto: Challenging Giants with Quick-Commerce Hustle
Case Studies Kunal Walia November 27, 2025 Zepto: Challenging Giants with Quick-Commerce Hustle It’s 2021. Amazon and Flipkart own the Indian e-commerce market. Everyone’s fine with next-day delivery. The game feels over. Then two 19-year-olds drop out of Stanford and say, “What if we deliver groceries in ten minutes?” People laughed. Aadit Palicha and Kaivalya […]
Netflix: How a DVD Company Became a Streaming Giant
Case Studies Kunal Walia November 24, 2025 Netflix: How a DVD Company Became a Streaming Giant There is no doubt that nowadays, Netflix is everywhere, from the shows we watch on weekends to the movies we discuss at work. But when flashbacks hit the late 1990s, and Netflix was just a small company that mailed […]
Nokia Lost Everything in 5 Years. Here’s Why?
Case Studies Kunal Walia November 20, 2025 Nokia Lost Everything in 5 Years. Here’s Why? Nokia used to be untouchable. In 2007, they owned 40% of the entire mobile phone industry. Their brand identity was so strong that “Nokia” and “mobile phone” meant basically the same thing in most people’s minds. Then, in what felt […]
Disney’s Brand Legacy: Magic That Lasts for Generations
Case Studies Kunal Walia November 13, 2025 Disney’s Brand Legacy: Magic That Lasts Generations You know what, when Disney’s story began with a spark of little innovation. When Walt and Roy Disney founded their ultimate studio, known as Disney Brothers Studio, in 1923, they had the goal of creating not just funny or imaginary cartoons, […]
How Adobe Became a Creative Ecosystem Brand: A Strategic Blueprint for Business Owners
Case Studies Kunal Walia November 6, 2025 How Adobe Became a Creative Ecosystem Brand: A Strategic Blueprint for Business Owners Do you know how Adobe established its place in the industry? This is what began as a small printing software company in 1982, but today it has become a $153 billion global creative powerhouse, which […]
Bombay Shaving Company: MSME Challenging Global Grooming Giants
Case Studies Kunal Walia November 3, 2025 Bombay Shaving Company: MSME Challenging Global Grooming Giants Just imagine this once, setting sail with a single luxury shaving kit against an armada of century-old FMCG warships, giants like Gillette and HUL that control every retail shelf and every television spot. That’s the David vs. Goliath story of […]
Paper Boat: Where Childhood Flavours Meet Modern Marketing
Case Studies Kunal Walia October 30, 2025 Paper Boat: Where Childhood Flavours Meet Modern Marketing Can you imagine this? Four young founders are sitting in their small Gurgaon office, sipping homemade Aam Panna that one of them brought from home. They’re playfully arguing over who gets the last sip! Then there is an American teammate, […]
How Lenskart Turned a Broken Industry Into a Billion-Dollar Success Story
Case Studies Kunal Walia October 27, 2025 How Lenskart Turned a Broken Industry Into a Billion-Dollar Success Story The Broken Eyewear Market of 2009 Before looking for online eyewear brands came out for buying glasses in 2009, you know it was a slow and frustrating process, which was even worse than usual. Dusty brackets, the […]
Nike’s ‘Just Do It’ Campaign: A Branding Revolution That Transformed Business Strategy
Case Studies Kunal Walia October 24, 2025 Nike’s ‘Just Do It’ Campaign: A Branding Revolution That Transformed Business Strategy When Nike introduced the “Just Do It” campaign to the public in 1988, it wasn’t only selling sneakers or shoes, but it was also changing the perception of connecting with people. This began with a three-word […]