Canon: Owning Photography While Navigating the Smartphone Era
Case Studies Kunal Walia July 10, 2026 Canon: Owning Photography While Navigating the Smartphone Era For over 80 years, Canon was the gold standard. A name so trusted, so synonymous with photography, that it felt almost unshakeable. Then the smartphone arrived. And suddenly everyone had a camera in their pocket. Here’s what’s fascinating though: Canon didn’t panic. They didn’t chase. They didn’t try to become […]
The 4-Phase Jio Playbook That Destroyed Competition
Case Studies Kunal Walia July 3, 2026 The 4-Phase Jio Playbook That Destroyed Competition Telecom companies in India followed the same playbook for decades. Small price adjustments. Minor service improvements. Standard corporate moves. Then Jio showed up. And in under three years, they didn’t just beat the competition. They made the competition irrelevant. But here’s the twist nobody talks about: this […]
How Culture Circle Is Making Digital Luxury Feel Safer Than Offline Shopping?
Case Studies Kunal Walia July 1, 2026 How Culture Circle Is Making Digital Luxury Feel Safer Than Offline Shopping? There’s a moment every luxury buyer knows intimately: that split second before clicking “purchase” when doubt creeps in. Is this authentic? Am I overpaid? What if it’s not what I expected? For decades, offline shopping solved this with white-glove service, […]
How Tata Tea’s ‘Jaago Re’ Formula Turned a Morning Ritual into a Social Revolution
Case Studies Kunal Walia June 29, 2026 How Tata Tea’s ‘Jaago Re’ Formula Turned a Morning Ritual into a Social Revolution Most brands throw money at celebrity endorsements and flashy ads. Tata Tea did something completely different. They took a cup of tea, something people drink every morning without thinking, and turned it into India’s […]
How NVIDIA’s 3-Phase Strategy Achieved 98% Brand Value Growth in AI Era
Case Studies Kunal Walia June 26, 2026 How NVIDIA’s 3-Phase Strategy Achieved 98% Brand Value Growth in AI Era NVIDIA went from a basement startup making graphics cards for gaming to a $4 trillion company. Not by inventing AI. By building the infrastructure everyone else needed to build AI. While Meta was burning $13 billion on metaverse […]
The Amul Playbook: 4 Things Every Food Brand Should Learn
Case Studies Kunal Walia June 22, 2026 The Amul Playbook: 4 Things Every Food Brand Should Learn What a 75-year-old dairy cooperative can teach modern founders about building something that lasts While startups burn through millions chasing the next marketing hack, one brand has quietly sat in every Indian kitchen, every school tiffin box, every […]
The Apple Equation: How 3 Design Principles Built a $4 Trillion Company
Case Studies Kunal Walia June 17, 2026 The Apple Equation: How 3 Design Principles Built a $4 Trillion Company What Every Founder Can Steal From the Brand That Turned Simplicity Into the World’s Most Valuable Business Most tech companies are in a constant race to add more More features. More settings. More specs on the box. More reasons for […]
How str8bat Turned Cricket Data into a Daily-Use Habit for Players
Case Studies Kunal Walia June 15, 2026 How str8bat Turned Cricket Data into a Daily-Use Habit for Players There’s a moment every cricket enthusiast knows intimately-that split second when bat meets ball, when instinct battles technique, when you feel whether the shot was right or wrong. For generations, players relied on gut feelings and coach observations. Then str8bat walked onto […]
The Secret Sound of Success: What McDonald’s ‘I’m Lovin’ It’ Really Taught Us
Case Studies Kunal Walia June 12, 2026 The Secret Sound of Success: What McDonald’s ‘I’m Lovin’ It’ Really Taught Us Five Notes. Twenty-Two Years. One of the Most Powerful Brand Lessons Every Founder Needs to Hear You are stuck in traffic. The radio is on. And then, without warning, before your brain even registers what […]
The Unspoken Rule Broke: How Surf Excel Found Its Secrets
Case Studies Kunal Walia June 10, 2026 The Unspoken Rule Broke: How Surf Excel Found Its Secrets There’s an unwritten rule every founder and marketer operates by: you find a problem and you solve it. Dusty house? Better vacuum. Late-night cravings? Food delivery. Stained clothes? Stronger detergent. Clean, simple, and logical. That’s how it always worked. Then there’s a Surf Excel. They looked at that rule and ignored it. […]