Why Indian Consumers Chose Xiaomi and How It Changed the Smartphone Market Forever
Case Studies Kunal Walia August 3, 2026 Why Indian Consumers Chose Xiaomi and How It Changed the Smartphone Market Forever Imagine it’s 2014. The Indian smartphone market is basically two worlds. Apple and Samsung living at the top. A pile of forgettable local brands fighting over the bottom. And somewhere in the middle, millions of people quietly settling for phones that […]
Ferrari: Crafting Exclusivity While Embracing Hybrid Powertrains
Case Studies Kunal Walia July 27, 2026 Ferrari: Crafting Exclusivity While Embracing Hybrid Powertrains Think about this for a second. In 1947, Enzo Ferrari drove the first car bearing his name out of a small factory in Maranello. At that moment it was just a car. He had no idea that seven decades later that […]
Vivifi India Finance: Banking for Those Banks Ignored
Case Studies Kunal Walia July 22, 2026 Vivifi India Finance: Banking for Those Banks Ignored What happens when you build a financial product for the people traditional banks overlook? Vivifi India Finance found out. In under five years they built a customer base of over 400,000 people. Their flagship product FlexSalary tackles something most lenders had written off […]
Infosys: From a Small Room to a Global Transformation Partner
Case Studies Kunal Walia July 20, 2026 Infosys: From a Small Room to a Global Transformation Partner Think about this for a second. Seven engineers. ₹10,000. A small room in Pune. And a belief that they could build something the world hadn’t seen from India before. No clients. No reputation. No guarantee that any of it would […]
Physics Wallah: Disrupting Indian EdTech With Affordable and Accessible Learning
Case Studies Kunal Walia July 17, 2026 Physics Wallah: Disrupting Indian EdTech With Affordable and Accessible Learning Think about this for a second. A young physics teacher uploading free lessons from a tiny room with a basic camera and one dream: quality education shouldn’t depend on how much money your family has. No funding. No marketing team. No idea that what he […]
Chanel: Sustaining Luxury Through Craftsmanship and Emotion
Case Studies Kunal Walia July 15, 2026 Chanel: Sustaining Luxury Through Craftsmanship and Emotion Think about this for a second. An 18-year-old with spirit, a rebellious vision, and a small hat shop in Paris. No business plans. No investor deck. No idea that her name would one day become synonymous with an entire way of life. Most […]
Canon: Owning Photography While Navigating the Smartphone Era
Case Studies Kunal Walia July 10, 2026 Canon: Owning Photography While Navigating the Smartphone Era For over 80 years, Canon was the gold standard. A name so trusted, so synonymous with photography, that it felt almost unshakeable. Then the smartphone arrived. And suddenly everyone had a camera in their pocket. Here’s what’s fascinating though: Canon didn’t panic. They didn’t chase. They didn’t try to become […]
The 4-Phase Jio Playbook That Destroyed Competition
Case Studies Kunal Walia July 3, 2026 The 4-Phase Jio Playbook That Destroyed Competition Telecom companies in India followed the same playbook for decades. Small price adjustments. Minor service improvements. Standard corporate moves. Then Jio showed up. And in under three years, they didn’t just beat the competition. They made the competition irrelevant. But here’s the twist nobody talks about: this […]
How Culture Circle Is Making Digital Luxury Feel Safer Than Offline Shopping?
Case Studies Kunal Walia July 1, 2026 How Culture Circle Is Making Digital Luxury Feel Safer Than Offline Shopping? There’s a moment every luxury buyer knows intimately: that split second before clicking “purchase” when doubt creeps in. Is this authentic? Am I overpaid? What if it’s not what I expected? For decades, offline shopping solved this with white-glove service, […]
How Tata Tea’s ‘Jaago Re’ Formula Turned a Morning Ritual into a Social Revolution
Case Studies Kunal Walia June 29, 2026 How Tata Tea’s ‘Jaago Re’ Formula Turned a Morning Ritual into a Social Revolution Most brands throw money at celebrity endorsements and flashy ads. Tata Tea did something completely different. They took a cup of tea, something people drink every morning without thinking, and turned it into India’s […]