Air India’s Big Turnaround Is Running Into a Bigger Problem
Case Studies Kunal Walia September 16, 2026 Air India’s Big Turnaround Is Running Into a Bigger Problem Here’s a number that should stop you cold. When Air India was owned by the Government of India in FY21, it was losing ₹19.2 crores every single day. Bad enough. But in FY26, under the Tata Group, Air […]
Relaxo: Turning Budget Footwear into a Household Name
Case Studies Kunal Walia September 11, 2026 Relaxo: Turning Budget Footwear into a Household Name Picture any regular day in India. Some kid running for the school bus in his black Relaxo shoes. A college student late for class, rushing in Sparx sneakers. A mom walking to the vegetable market in her trusty Flite sandals. […]
How The Naturik Co. Turned Breakfast Into a Lifestyle Decision
Case Studies Kunal Walia September 9, 2026 How The Naturik Co. Turned Breakfast Into a Lifestyle Decision There’s a moment in most Indian households that plays out the same way every morning. Someone opens a kitchen cabinet, stares at a row of processed packets, and makes a decision. Not just about what to eat. About […]
From Followers to Collaborators: Building a Brand Community in 2026
Case Studies Kunal Walia September 7, 2026 From Followers to Collaborators: Building a Brand Community in 2026 Most brands have audiences. Very few have communities. The difference sounds subtle until you look at what each one actually produces. An audience consumes. It watches, reads, scrolls, and occasionally buys. A community participates. It defends the […]
Sony PlayStation: Building Community Through Exclusive Gaming Worlds
Case Studies Kunal Walia September 4, 2026 Sony PlayStation: Building Community Through Exclusive Gaming Worlds It’s 1993. A Sony executive named Ken Kutaragi walks out of a collapsed partnership meeting with Nintendo. He had one idea on the way out. We’ll do it ourselves. At that moment it was just a failed deal. He had […]
Himalaya Wellness: Bringing Ayurveda to the Modern Consumer
Case Studies Kunal Walia August 31, 2026 Himalaya Wellness: Bringing Ayurveda to the Modern Consumer Picture this. It’s 1930 in Bengaluru. A young man opens a tiny herbal pharmacy because he genuinely believes in Ayurveda. No grand business plan. No investor meetings. No marketing strategy. Just someone who thought ancient Indian medicine deserved better than […]
Nestlé India: Localising Global Products for Indian Palates
Case Studies Kunal Walia August 26, 2026 Nestlé India: Localising Global Products for Indian Palates Think about this for a second. A company built on Swiss chocolate and instant coffee lands in India. A country where every street corner has a chai wala and every festival has a different kind of sweet. A culinary world […]
Redcliffe Hygiene: One Spray, Global Impact: The SaniTwist Rise
Case Studies Kunal Walia August 24, 2026 Redcliffe Hygiene: One Spray, Global Impact: The SaniTwist Rise Think about the last time you walked into a public restroom and hesitated before sitting down. That split second of uncertainty. That quiet discomfort. Most people just live with it. They adapt. They accept it as part of being […]
How Fitelo Replaced Motivation With Systems to Drive Wellness Results
Case Studies Kunal Walia August 21, 2026 How Fitelo Replaced Motivation With Systems to Drive Wellness Results There’s something most people miss about building a wellness brand. Motivation is a terrible business model. It fades. Shows up excited on day one, disappears by day seven. Yet the entire wellness industry has been built on this […]
H&M: Making Fast Fashion Sustainable Without Losing Speed
Case Studies Kunal Walia August 19, 2026 H&M: Making Fast Fashion Sustainable Without Losing Speed Picture a 20-year-old walking into an H&M store in 2004. She’s looking for the latest trend. Then she spots a tag on a simple cotton tee that says “Conscious Collection.” At that moment it was just a shirt. She had […]