How ITC Turned Itself From a Cigarette Company Into Something Every Indian Kitchen Trusts
Case Studies Kunal Walia October 19, 2026 How ITC Turned Itself From a Cigarette Company Into Something Every Indian Kitchen Trusts Picture this. You’ve built something successful. It’s printing money. Everyone knows your name. Then one morning you wake up and realise your entire empire is standing on quicksand. That was ITC in the late […]
Manyavar: Turning Sherwanis into a Groom’s Must-Have
Case Studies Kunal Walia October 14, 2026 Manyavar: Turning Sherwanis into a Groom’s Must-Have Late 1990s. Indian weddings were exploding in scale. Brides got their perfect lehenga moment, photographers trailing them like paparazzi. The groom? Stuck with whatever his neighborhood tailor could throw together in 72 hours, fingers crossed the sleeves weren’t three inches too […]
Why Pipa Bella Scales Fashion Through Personalisation, Not Mass Production
Case Studies Kunal Walia October 12, 2026 Why Pipa Bella Scales Fashion Through Personalisation, Not Mass Production There’s a particular kind of courage it takes to build a fashion jewellery brand in a market flooded with fast fashion and factory-line sameness. Pipa Bella found that courage and built an entire business around it. Founded in […]
What Bambinos Live Understands About Children’s Attention That Most EdTech Brands Miss
Case Studies Kunal Walia October 9, 2026 What Bambinos Live Understands About Children’s Attention That Most EdTech Brands Miss There’s a moment every parent knows. The child who couldn’t sit still for ten minutes of homework will watch the same YouTube video seventeen times in a row without blinking. Same brain. Same afternoon. Completely different […]
Prestige: Elevating Indian Kitchens Through Innovation and Trust
Case Studies Kunal Walia October 7, 2026 Prestige: Elevating Indian Kitchens Through Innovation and Trust For millions of Indians the sharp whistle of a pressure cooker isn’t just a sound. It’s a dinner bell. A sign that someone who loves you is in the kitchen. The soundtrack of a Sunday afternoon when dal is on […]
The Mother Dairy Blueprint: How One Brand Quietly Built India’s Most Trusted Dairy Empire
Case Studies Kunal Walia October 2, 2026 The Mother Dairy Blueprint: How One Brand Quietly Built India’s Most Trusted Dairy Empire Every morning somewhere outside Lucknow, Priya walks to her local Mother Dairy booth. She’s not thinking about brand loyalty or market share. She just knows that when she tears open that familiar blue and […]
Panasonic India: What Happens When a Global Brand Actually Listens to Local People
Case Studies Kunal Walia September 28, 2026 Panasonic India: What Happens When a Global Brand Actually Listens to Local People Somewhere between Tokyo’s boardrooms and a middle-class Indian family’s kitchen, Panasonic figured out something most global brands never do. India isn’t a market you enter with a playbook. It’s a market that rewrites your playbook […]
Why Clapstore Toys Is Competing With Screens, Not Toy Companies
Case Studies Kunal Walia September 26, 2026 Why Clapstore Toys Is Competing With Screens, Not Toy Companies When Clapstore Toys sat down to map out their business model, something clicked. They stopped seeing other toy companies as the real problem. The actual competition? Those glowing rectangles. Tablets. Smartphones. The endless scroll that had quietly taken […]
Doubtnut: How Brilliant Technology Without a Strong Brand Ends in a 93% Valuation Crash
Case Studies Kunal Walia September 23, 2026 Doubtnut: How Brilliant Technology Without a Strong Brand Ends in a 93% Valuation Crash Picture this. You’re a student stuck on a tricky math problem at 11 PM. No tutor available. Parents asleep. Friends aren’t picking up. Then someone tells you about this app where you just snap […]
Bata India: Reinventing Affordable Footwear for the Style-Conscious Shopper
Case Studies Kunal Walia September 21, 2026 Bata India: Reinventing Affordable Footwear for the Style-Conscious Shopper Remember those brown leather shoes your dad wore to office every single day? Yeah, those were probably Bata. There’s this kid racing through his school corridor, always late for class. His Bata shoes are falling apart but somehow still […]