Sony PlayStation: Building Community Through Exclusive Gaming Worlds
Case Studies Kunal Walia September 4, 2026 Sony PlayStation: Building Community Through Exclusive Gaming Worlds It’s 1993. A Sony executive named Ken Kutaragi walks out of a collapsed partnership meeting with Nintendo. He had one idea on the way out. We’ll do it ourselves. At that moment it was just a failed deal. He had […]
Himalaya Wellness: Bringing Ayurveda to the Modern Consumer
Case Studies Kunal Walia August 31, 2026 Himalaya Wellness: Bringing Ayurveda to the Modern Consumer Picture this. It’s 1930 in Bengaluru. A young man opens a tiny herbal pharmacy because he genuinely believes in Ayurveda. No grand business plan. No investor meetings. No marketing strategy. Just someone who thought ancient Indian medicine deserved better than […]
Nestlé India: Localising Global Products for Indian Palates
Case Studies Kunal Walia August 26, 2026 Nestlé India: Localising Global Products for Indian Palates Think about this for a second. A company built on Swiss chocolate and instant coffee lands in India. A country where every street corner has a chai wala and every festival has a different kind of sweet. A culinary world […]
Redcliffe Hygiene: One Spray, Global Impact: The SaniTwist Rise
Case Studies Kunal Walia August 24, 2026 Redcliffe Hygiene: One Spray, Global Impact: The SaniTwist Rise Think about the last time you walked into a public restroom and hesitated before sitting down. That split second of uncertainty. That quiet discomfort. Most people just live with it. They adapt. They accept it as part of being […]
How Fitelo Replaced Motivation With Systems to Drive Wellness Results
Case Studies Kunal Walia August 21, 2026 How Fitelo Replaced Motivation With Systems to Drive Wellness Results There’s something most people miss about building a wellness brand. Motivation is a terrible business model. It fades. Shows up excited on day one, disappears by day seven. Yet the entire wellness industry has been built on this […]
H&M: Making Fast Fashion Sustainable Without Losing Speed
Case Studies Kunal Walia August 19, 2026 H&M: Making Fast Fashion Sustainable Without Losing Speed Picture a 20-year-old walking into an H&M store in 2004. She’s looking for the latest trend. Then she spots a tag on a simple cotton tee that says “Conscious Collection.” At that moment it was just a shirt. She had […]
Reliance Industries: From an Industrial Giant to a Digital Lifestyle
Case Studies Kunal Walia August 14, 2026 Reliance Industries: From an Industrial Giant to a Digital Lifestyle Think about this for a second. Dhirubhai Ambani started a trading firm in 1966 with a vision far grander than the small office he was sitting in. At that moment it was just a business. He had no […]
Mahindra Tractors: Powering Rural Growth Through Innovation
Case Studies Kunal Walia August 10, 2026 Mahindra Tractors: Powering Rural Growth Through Innovation There’s a story Anand Mahindra tells. He was in a garage somewhere in rural Punjab. A farmer standing next to his brand new red tractor. You could see it on the guy’s face before he even said a word. That wasn’t just a machine sitting there. […]
Bellatrix Aerospace: Water-Powered Satellites and the Art of Rewriting Industry Rules
Case Studies Kunal Walia August 7, 2026 Bellatrix Aerospace: Water-Powered Satellites and the Art of Rewriting Industry Rules In 2015, three people started Bellatrix Aerospace in a Bangalore garage. They weren’t trying to build the next big space company. They were just genuinely bothered by something the entire industry had quietly accepted: toxic fuels, foreign dependence, and nobody asking whether either […]
How Veeba Won Shelf Space in a Crowded FMCG Market
Case Studies Kunal Walia August 5, 2026 How Veeba Won Shelf Space in a Crowded FMCG Market Stand in front of any supermarket condiment aisle for a minute. Heinz is staring back from one side. A name older than most grandparents. Kissan and Maggi own the other shelves. Brands that feel woven into childhood memories. Every spot in that cramped space represents decades […]