The Amul Playbook: 4 Things Every Food Brand Should Learn
Case Studies Kunal Walia June 22, 2026 The Amul Playbook: 4 Things Every Food Brand Should Learn What a 75-year-old dairy cooperative can teach modern founders about building something that lasts While startups burn through millions chasing the next marketing hack, one brand has quietly sat in every Indian kitchen, every school tiffin box, every […]
The Apple Equation: How 3 Design Principles Built a $4 Trillion Company
Case Studies Kunal Walia June 17, 2026 The Apple Equation: How 3 Design Principles Built a $4 Trillion Company What Every Founder Can Steal From the Brand That Turned Simplicity Into the World’s Most Valuable Business Most tech companies are in a constant race to add more More features. More settings. More specs on the box. More reasons for […]
The Secret Sound of Success: What McDonald’s ‘I’m Lovin’ It’ Really Taught Us
Case Studies Kunal Walia June 12, 2026 The Secret Sound of Success: What McDonald’s ‘I’m Lovin’ It’ Really Taught Us Five Notes. Twenty-Two Years. One of the Most Powerful Brand Lessons Every Founder Needs to Hear You are stuck in traffic. The radio is on. And then, without warning, before your brain even registers what […]
The Unspoken Rule Broke: How Surf Excel Found Its Secrets
Case Studies Kunal Walia June 10, 2026 The Unspoken Rule Broke: How Surf Excel Found Its Secrets There’s an unwritten rule every founder and marketer operates by: you find a problem and you solve it. Dusty house? Better vacuum. Late-night cravings? Food delivery. Stained clothes? Stronger detergent. Clean, simple, and logical. That’s how it always worked. Then there’s a Surf Excel. They looked at that rule and ignored it. […]
Zara’s Secret: How Fast Fashion Became a Billion-Dollar Empire
Case Studies Kunal Walia June 3, 2026 Zara’s Secret: How Fast Fashion Became a Billion-Dollar Empire Tuesday evening. A celebrity wears a dress on a red carpet. The internet talks about it. By Friday, that same dress is hanging in a Zara store near you. Cheaper. Made in three weeks. Already selling out. This isn’t magic. It’s a business […]
5 Swiggy Growth Hacks That Built India’s Food Empire (From 0 to ₹15,000 Crore)
Case Studies Kunal Walia May 27, 2026 5 Swiggy Growth Hacks That Built India’s Food Empire (From 0 to ₹15,000 Crore) Everybody sees Swiggy now—a food delivery giant, a household name. But cast your mind back a decade. Back then, countless startups were throwing money at the problem and going nowhere. Yet, this one company cracked a […]
How MDH Became a Household Name with a Single Face?
Case Studies Kunal Walia May 20, 2026 How MDH Became a Household Name with a Single Face? There’s a version of this story where Dharampal Gulati hires a Bollywood star, runs a few polished ads, and MDH becomes just another spice brand people pick up without thinking. That’s not what happened. In 1984, while every other consumer brand […]
How Fevicol Became India’s Most Loved Adhesive?
Case Studies Kunal Walia May 15, 2026 How Fevicol Became India’s Most Loved Adhesive? Almost every Indian has grown up hearing someone say, “Yeh Fevicol ka jod hai.” Maybe while fixing a broken chair. Maybe during a joke about two people who never leave each other alone. Somehow, Fevicol stopped being just glued a long time ago. It became part of everyday conversations. And that’s honestly rare for a brand. Most […]
How Groww Built Trust in Retail Investing with Education?
Case Studies Kunal Walia May 8, 2026 How Groww Built Trust in Retail Investing with Education? There was a time when investing in India felt… intimidating. Forms, paperwork, unfamiliar terms, and usually someone in the middle explaining things you didn’t fully understand. For most people, it wasn’t just confusing—it was something they avoided. Then Groww came along and asked a very basic question: Why does this […]
How Mid-Course Business Model Changes Save Failing Ventures?
Case Studies Kunal Walia April 22, 2026 How Mid-Course Business Model Changes Save Failing Ventures? There is a particular kind of stubbornness that kills startups. Not the stubbornness of working hard or believing in the product. The stubbornness of refusing to change the approach when the market is clearly trying to say something. Most founders know […]