Ferrari: Crafting Exclusivity While Embracing Hybrid Powertrains
Case Studies Kunal Walia July 27, 2026 Ferrari: Crafting Exclusivity While Embracing Hybrid Powertrains Think about this for a second. In 1947, Enzo Ferrari drove the first car bearing his name out of a small factory in Maranello. At that moment it was just a car. He had no idea that seven decades later that […]
Physics Wallah: Disrupting Indian EdTech With Affordable and Accessible Learning
Case Studies Kunal Walia July 17, 2026 Physics Wallah: Disrupting Indian EdTech With Affordable and Accessible Learning Think about this for a second. A young physics teacher uploading free lessons from a tiny room with a basic camera and one dream: quality education shouldn’t depend on how much money your family has. No funding. No marketing team. No idea that what he […]
How Hyperlocal Focus Builds Unshakeable Market Foundations
Business Strategy Kunal Walia July 13, 2026 How Hyperlocal Focus Builds Unshakeable Market Foundations There’s a myth that haunts almost every early-stage founder. To compete, you must go wide. Cast the largest net. Reach everyone. Speak to the masses. But here’s what the biggest brands already know and rarely advertise: they didn’t start by owning markets. They started by owning moments. Specific, human, deeply […]
The 4-Phase Jio Playbook That Destroyed Competition
Case Studies Kunal Walia July 3, 2026 The 4-Phase Jio Playbook That Destroyed Competition Telecom companies in India followed the same playbook for decades. Small price adjustments. Minor service improvements. Standard corporate moves. Then Jio showed up. And in under three years, they didn’t just beat the competition. They made the competition irrelevant. But here’s the twist nobody talks about: this […]
The Amul Playbook: 4 Things Every Food Brand Should Learn
Case Studies Kunal Walia June 22, 2026 The Amul Playbook: 4 Things Every Food Brand Should Learn What a 75-year-old dairy cooperative can teach modern founders about building something that lasts While startups burn through millions chasing the next marketing hack, one brand has quietly sat in every Indian kitchen, every school tiffin box, every […]
The Unspoken Rule Broke: How Surf Excel Found Its Secrets
Case Studies Kunal Walia June 10, 2026 The Unspoken Rule Broke: How Surf Excel Found Its Secrets There’s an unwritten rule every founder and marketer operates by: you find a problem and you solve it. Dusty house? Better vacuum. Late-night cravings? Food delivery. Stained clothes? Stronger detergent. Clean, simple, and logical. That’s how it always worked. Then there’s a Surf Excel. They looked at that rule and ignored it. […]
5 Swiggy Growth Hacks That Built India’s Food Empire (From 0 to ₹15,000 Crore)
Case Studies Kunal Walia May 27, 2026 5 Swiggy Growth Hacks That Built India’s Food Empire (From 0 to ₹15,000 Crore) Everybody sees Swiggy now—a food delivery giant, a household name. But cast your mind back a decade. Back then, countless startups were throwing money at the problem and going nowhere. Yet, this one company cracked a […]
How Fevicol Became India’s Most Loved Adhesive?
Case Studies Kunal Walia May 15, 2026 How Fevicol Became India’s Most Loved Adhesive? Almost every Indian has grown up hearing someone say, “Yeh Fevicol ka jod hai.” Maybe while fixing a broken chair. Maybe during a joke about two people who never leave each other alone. Somehow, Fevicol stopped being just glued a long time ago. It became part of everyday conversations. And that’s honestly rare for a brand. Most […]
How Dabur Blended Ancient Wisdom with Modern Branding
Case Studies Kunal Walia April 13, 2026 How Dabur Blended Ancient Wisdom with Modern Branding Walk into almost any Indian home and look around. Chances are, you’ll find a bottle of Dabur Amla oil tucked near the dressing table or a jar of Chyawanprash sitting in the kitchen. It’s not just familiarity — it feels […]
The Myntra Story: How They Won India’s Fashion Heart
Case Studies Kunal Walia April 1, 2026 The Myntra Story: How They Won India’s Fashion Heart Nobody talks about the girl in Raipur who finally found the kurta she had been searching for six months. Nobody writes headlines about the college student in Patna who wore his first branded sneakers to a job interview and […]