Prestige: Elevating Indian Kitchens Through Innovation and Trust
Case Studies Kunal Walia October 7, 2026 Prestige: Elevating Indian Kitchens Through Innovation and Trust For millions of Indians the sharp whistle of a pressure cooker isn’t just a sound. It’s a dinner bell. A sign that someone who loves you is in the kitchen. The soundtrack of a Sunday afternoon when dal is on […]
How Crisis-Driven Pivots Lead to Breakthrough Business Models
Business Strategy Kunal Walia October 5, 2026 How Crisis-Driven Pivots Lead to Breakthrough Business Models Nobody plans for the crisis. But the ones who survive it almost always say the same thing afterward: it was the best thing that ever happened to us. Not because suffering is romantic. Not because struggle deserves to be glorified. […]
Bata India: Reinventing Affordable Footwear for the Style-Conscious Shopper
Case Studies Kunal Walia September 21, 2026 Bata India: Reinventing Affordable Footwear for the Style-Conscious Shopper Remember those brown leather shoes your dad wore to office every single day? Yeah, those were probably Bata. There’s this kid racing through his school corridor, always late for class. His Bata shoes are falling apart but somehow still […]
Relaxo: Turning Budget Footwear into a Household Name
Case Studies Kunal Walia September 11, 2026 Relaxo: Turning Budget Footwear into a Household Name Picture any regular day in India. Some kid running for the school bus in his black Relaxo shoes. A college student late for class, rushing in Sparx sneakers. A mom walking to the vegetable market in her trusty Flite sandals. […]
Sony PlayStation: Building Community Through Exclusive Gaming Worlds
Case Studies Kunal Walia September 4, 2026 Sony PlayStation: Building Community Through Exclusive Gaming Worlds It’s 1993. A Sony executive named Ken Kutaragi walks out of a collapsed partnership meeting with Nintendo. He had one idea on the way out. We’ll do it ourselves. At that moment it was just a failed deal. He had […]
Himalaya Wellness: Bringing Ayurveda to the Modern Consumer
Case Studies Kunal Walia August 31, 2026 Himalaya Wellness: Bringing Ayurveda to the Modern Consumer Picture this. It’s 1930 in Bengaluru. A young man opens a tiny herbal pharmacy because he genuinely believes in Ayurveda. No grand business plan. No investor meetings. No marketing strategy. Just someone who thought ancient Indian medicine deserved better than […]
Nestlé India: Localising Global Products for Indian Palates
Case Studies Kunal Walia August 26, 2026 Nestlé India: Localising Global Products for Indian Palates Think about this for a second. A company built on Swiss chocolate and instant coffee lands in India. A country where every street corner has a chai wala and every festival has a different kind of sweet. A culinary world […]
H&M: Making Fast Fashion Sustainable Without Losing Speed
Case Studies Kunal Walia August 19, 2026 H&M: Making Fast Fashion Sustainable Without Losing Speed Picture a 20-year-old walking into an H&M store in 2004. She’s looking for the latest trend. Then she spots a tag on a simple cotton tee that says “Conscious Collection.” At that moment it was just a shirt. She had […]
How Invitation-Only Access Sparks Viral Demand
Business Strategy Kunal Walia August 17, 2026 How Invitation-Only Access Sparks Viral Demand What if the most powerful marketing strategy you never tried was simply saying: not yet? There’s a quiet paradox sitting at the heart of the world’s most talked about brand launches. The brands that generated the most media attention, the longest waitlists, […]
Mahindra Tractors: Powering Rural Growth Through Innovation
Case Studies Kunal Walia August 10, 2026 Mahindra Tractors: Powering Rural Growth Through Innovation There’s a story Anand Mahindra tells. He was in a garage somewhere in rural Punjab. A farmer standing next to his brand new red tractor. You could see it on the guy’s face before he even said a word. That wasn’t just a machine sitting there. […]