The Day Dove Broke the Beauty Rules and Changed Everything
Case Studies Kunal Walia January 19, 2026 The Day Dove Broke the Beauty Rules and Changed Everything Dove has changed the golden period of beauty advertising and is often remembered as a time when the ads genuinely felt like more fairy tales than the reflections of real life. Whereas all the Beauty campaigns have appeared […]
How Coca-Cola’s 130-Year Journey Became the Blueprint for Global Brand Domination?
Case Studies Kunal Walia January 12, 2026 How Coca-Cola’s 130-Year Journey Became the Blueprint for Global Brand Domination? In the late 19th century, a pharmacist in Atlanta whose name was John Pemberton created a caramel colored syrup in a metal pot in his backyard. Created as a medicinal tonic especially for headaches and fatigue, but […]
Bisleri: Turning Packaged Water into a Premium Lifestyle Choice
Case Studies Kunal Walia January 5, 2026 Bisleri: Turning Packaged Water into a Premium Lifestyle Choice Back in the 1960s, an Italian guy named Felice Bisleri was looking at regular water and thinking it could be something bigger. His crazy idea? Clean it up, bottle it, and somehow convince people to pay for something they […]
From Idea to ₹4,300 Crore: What Startup Founders Can Learn from Porter
Case Studies Kunal Walia January 1, 2026 From Idea to ₹4,300 Crore: What Startup Founders Can Learn from Porter There’s a quiet moment every founder experiences, usually at 2 AM, staring at spreadsheets that refuse to make sense, where they wonder if they’re building the right thing. Porter’s founders probably had that moment too. But […]
How Three Engineers Changed the Way India Travels by Bus: Story of RedBus
Case Studies Kunal Walia December 29, 2025 How Three Engineers Changed the Way India Travels by Bus: Story of RedBus Imagine back to around 2006, how bus tickets were purchased in India. Every few minutes, the fare would change when you entered a little travel agency and waited for the agent to go through dusty […]
Zoom: The Pandemic Giant Fighting for Relevance
Case Studies Kunal Walia December 23, 2025 Zoom: The Pandemic Giant Fighting for Relevance Picture Eric Yuan in March 2020 when his video conferencing app exploded from 10 million to 300 million daily users in six weeks. That’s not growth-that’s strapping a rocket to a bicycle. Why Founders Need This Story? Zoom’s journey from reliable […]
PolicyBazaar: How Three Founders Took Insurance Online for Middle India
Case Studies Kunal Walia December 22, 2025 PolicyBazaar: How Three Founders Took Insurance Online for Middle India You’re sitting with your laptop, finally ready to buy health insurance. You’ve been putting it off for months. Now you’re staring at options that might as well be written in Sanskrit. Call an agent tomorrow? Sure, if you […]
When Did “Google It” Become Life’s Default Answer?
Case Studies Kunal Walia December 15, 2025 When Did “Google It” Become Life’s Default Answer? Imagine this: You’re in the middle of a heated debate with your friends about whether penguins can fly or not. (spoiler: they can’t, but they’re incredible swimmers). When someone just says, “let’s just Google it.” A few taps later, the […]
Tanishq: A Jewellery Brand That Won India’s Heart And Market
Case Studies Kunal Walia December 8, 2025 Tanishq: A Jewellery Brand That Won India’s Heart And Market In India, buying jewellery has always been an emotional experience. For years, people stuck to their trusted family jeweller, where bonds were built over generations. Tanishq was also a brand, but it brought something no one had seen […]
How Sleepy Owl Coffee MSME Revolutionized India’s Cold Brew Market: A Founder’s Playbook
Case Studies Kunal Walia December 4, 2025 How Sleepy Owl Coffee MSME Revolutionized India’s Cold Brew Market: A Founder’s Playbook Staring at Nescafé and Starbucks, which ultimately feels like facing an unclimbable mountain. Market share? Locked down. Distribution networks? Everywhere. Capital? Endless. Breaking through seems like a fantasy. Yet Sleepy Owl Coffee-three friends from Delhi-didn’t […]