Bombay Shaving Company: MSME Challenging Global Grooming Giants
Case Studies Kunal Walia November 3, 2025 Bombay Shaving Company: MSME Challenging Global Grooming Giants Just imagine this once, setting sail with a single luxury shaving kit against an armada of century-old FMCG warships, giants like Gillette and HUL that control every retail shelf and every television spot. That’s the David vs. Goliath story of […]
Paper Boat: Where Childhood Flavours Meet Modern Marketing
Case Studies Kunal Walia October 30, 2025 Paper Boat: Where Childhood Flavours Meet Modern Marketing Can you imagine this? Four young founders are sitting in their small Gurgaon office, sipping homemade Aam Panna that one of them brought from home. They’re playfully arguing over who gets the last sip! Then there is an American teammate, […]
How Lenskart Turned a Broken Industry Into a Billion-Dollar Success Story
Case Studies Kunal Walia October 27, 2025 How Lenskart Turned a Broken Industry Into a Billion-Dollar Success Story The Broken Eyewear Market of 2009 Before looking for online eyewear brands came out for buying glasses in 2009, you know it was a slow and frustrating process, which was even worse than usual. Dusty brackets, the […]
Nike’s ‘Just Do It’ Campaign: A Branding Revolution That Transformed Business Strategy
Case Studies Kunal Walia October 24, 2025 Nike’s ‘Just Do It’ Campaign: A Branding Revolution That Transformed Business Strategy When Nike introduced the “Just Do It” campaign to the public in 1988, it wasn’t only selling sneakers or shoes, but it was also changing the perception of connecting with people. This began with a three-word […]
The BYJU’S Journey: When Big Dreams Meet Bigger Challenges
Case Studies Kunal Walia October 20, 2025 The BYJU’S Journey: When Big Dreams Meet Bigger Challenges Byju Raveendran wasn’t a startup prodigy; he was a teacher who made math exciting. Huge auditoriums filled with students weren’t a rare sight because Byju could make learning fun. When the BYJU’S app launched, kids who hated studying were […]
Unlock the Secret to Beating Your Competition with Free Trials
Business Strategy Kunal Walia October 16, 2025 Unlock the Secret to Beating Your Competition with Free Trials Here in this blog, we are going to have a conversation about business today – as you know, everyone’s fighting for the same customers. Think Netflix vs. Disney+ or Slack vs. Microsoft Teams. Even food delivery apps are […]
From Founder’s Desk to AI’s Mind: Building Your Brand’s Digital Presence
Trending News Kunal Walia October 13, 2025 From Founder’s Desk to AI’s Mind: Building Your Brand’s Digital Presence When a person plans a startup, it is not as easy as it seems. You know, startup life often feels like struggling with multiple jobs at once, making decisions before taking coffee and half-written blog posts that […]
How boAt Disrupted India’s Audio Market Through Desi Strategic Branding?
Case Studies Kunal Walia October 13, 2025 How boAt Disrupted India’s Audio Market Through Desi Strategic Branding? The Genesis of a Desi Audio Revolution Although BoAt started its journey in 2014 when Aman Gupta and Sameer Mehta noticed something that big global brands missed. Our Indian youth didn’t just want great sound, they also wanted […]
Tata Group: From Trading Firm to Global Icon of Trust
Case Studies Kunal Walia October 11, 2025 Tata Group: From Trading Firm to Global Icon of Trust Imagine this: Jamsetji Tata, a visionary far ahead of his time, founded a simple trading firm in 1868. At the time, it was just another business. Perhaps he couldn’t have imagined that one day his name would become […]
Comebacks aren’t Just for Politics—They’re for Brands too! Your Brand can Rise Stronger and Louder
Business Strategy Kunal Walia August 13, 2025 Comebacks aren’t Just for Politics—They’re for Brands too! Your Brand can Rise Stronger and Louder Regarding comebacks, few stories in U.S. political history are as dramatic and controversial as Donald Trump’s. Love him or hate him, Trump’s journey offers a masterclass in resilience, reinvention, and strategy — lessons […]