Growth Isn’t Always Fast; It’s About Longevity. How WeWork Found Strength in Sustainable Expansion
Business Strategy Kunal Walia August 13, 2025 Growth Isn’t Always Fast; It’s About Longevity. How WeWork Found Strength in Sustainable Expansion In the world of business, rapid success can be just as harmful as failure. WeWork’s explosive growth and equally dramatic collapse serve as a warning about the dangers of uncontrolled growth. In just a […]
How Minimalist’s No-Nonsense Approach Transformed Skincare— And What Brands Should Take Notes On?
Business Strategy Kunal Walia August 13, 2025 How Minimalist’s No-Nonsense Approach Transformed Skincare— And What Brands Should Take Notes On? Feeling overwhelmed by the competition in the beauty industry? Don’t worry, here is the full case study of the latest and talk of the town beauty brand “Minimalist”, Let’s uncover valuable insight from their success […]
What Amazon’s Logo Can Teach Us About Branding?
Case Studies Kunal Walia August 13, 2025 What Amazon’s Logo Can Teach Us About Branding? Have you ever thought about the importance of the logo of a company, like why it is so important and how it will impact the brand value? Let’s analyse the logo of one of the top companies “Amazon” and its core value. Meaning […]
From Bankruptcy to Billion-Dollar Empire: Marvel’s Unstoppable Comeback!
Case Studies Kunal Walia August 13, 2025 From Bankruptcy to Billion-Dollar Empire: Marvel’s Unstoppable Comeback! Marvel, a comic book house, was on the verge of financial collapse in the 1990s. Overproduction of comics, questionable business moves, and money-losing acquisitions created a perfect storm of declining sales and increasing debt. In 1996, Marvel had no other option but to declare bankruptcy, risking the future […]
Cracking the Secret: How Mamaearth Became the Leading Skin Care Brand in India
Case Studies Kunal Walia August 13, 2025 Cracking the Secret: How Mamaearth Became the Leading Skin Care Brand in India Mamaearth began its journey in the year 2016, and within hardly any time, it has reached the point of being one of the top three personal care brands in India, with over 1.5 million customers […]
Nutella: More Than a Spread – Creating Global Love Through Emotional Branding
Case Studies Kunal Walia August 13, 2025 Nutella: More Than a Spread – Creating Global Love Through Emotional Branding The story of Nutella is a classical representation of the installation of innovation by scarcity. The cocoa crop, a high-priced luxury in post-World War II Italy, was made into a more pleasant mixture with hazelnuts, a wildly available […]
IKEA Success Formula: How Innovation & Affordability Built a Global Giant
Case Studies Kunal Walia August 13, 2025 IKEA Success Formula: How Innovation & Affordability Built a Global Giant IKEA is a Swedish multinational company known for its stylish, affordable furniture. It changed the home furnishings industry with its flat-pack idea through which it sells chic, affordable, easily assembled furniture. IKEA was founded by Ingvar Kamprad in the year 1943 and aims […]
Cravings to Clicks: How Zomato Became India’s Fooddie Favorite
Case Studies Kunal Walia August 13, 2025 Cravings to Clicks: How Zomato Became India’s Fooddie Favorite Estimated reading time: 5 minutes Whether you are a foodie or not, you have likely heard of Zomato. Its journey from a simple menu listing website to becoming India’s top food delivery service is nothing short of inspiring. What began in 2008 as Foodiebay.com in […]
Indra Nooyi – A Girl With the Ambition to Change the World
Marketing Insights Kunal Walia August 13, 2025 Indra Nooyi – A Girl With the Ambition to Change the World Who would’ve thought? A girl born in the heart of Chennai and raised in a modest family became the CEO of PepsiCo, one of the world’s biggest companies. Not many, but she believed in herself. This is the […]
Rising from the Crisis: 5 Indian Companies That Turned Pandemic into Possibility
Business Strategy Kunal Walia August 12, 2025 Rising from the Crisis: 5 Indian Companies That Turned Pandemic into Possibility If you’re thinking of starting a business, remember this: Some of the strongest businesses of our time were born or established in the darkest moments of lockdown 2020. The pandemic was an unexpected storm. It closed doors, […]