How Crisis-Driven Pivots Lead to Breakthrough Business Models
Business Strategy Kunal Walia October 5, 2026 How Crisis-Driven Pivots Lead to Breakthrough Business Models Nobody plans for the crisis. But the ones who survive it almost always say the same thing afterward: it was the best thing that ever happened to us. Not because suffering is romantic. Not because struggle deserves to be glorified. […]
How Premium Positioning Funds Future Mass-Market Expansion
Business Strategy Kunal Walia September 2, 2026 How Premium Positioning Funds Future Mass-Market Expansion Every founder who has ever stared at their pricing page with a nervous stomach knows this feeling. What if I’m charging too much? So they lower the price. Compete on affordability. Tell themselves they’ll make it up in volume. And slowly, […]
H&M: Making Fast Fashion Sustainable Without Losing Speed
Case Studies Kunal Walia August 19, 2026 H&M: Making Fast Fashion Sustainable Without Losing Speed Picture a 20-year-old walking into an H&M store in 2004. She’s looking for the latest trend. Then she spots a tag on a simple cotton tee that says “Conscious Collection.” At that moment it was just a shirt. She had […]
Reliance Industries: From an Industrial Giant to a Digital Lifestyle
Case Studies Kunal Walia August 14, 2026 Reliance Industries: From an Industrial Giant to a Digital Lifestyle Think about this for a second. Dhirubhai Ambani started a trading firm in 1966 with a vision far grander than the small office he was sitting in. At that moment it was just a business. He had no […]
Sales Forecasting with Machine Learning: Predict Revenue Accurately
Marketing Insights Kunal Walia July 26, 2026 Sales Forecasting with Machine Learning: Predict Revenue Accurately There’s a moment every founder knows too well. You’re staring at spreadsheets at 2 AM, coffee cold, trying to predict next quarter’s revenue. Piecing together gut feelings, last year’s numbers, and whatever patterns you think you can see. Sometimes you’re right. Sometimes you’re wildly off. And that uncertainty […]
Infosys: From a Small Room to a Global Transformation Partner
Case Studies Kunal Walia July 20, 2026 Infosys: From a Small Room to a Global Transformation Partner Think about this for a second. Seven engineers. ₹10,000. A small room in Pune. And a belief that they could build something the world hadn’t seen from India before. No clients. No reputation. No guarantee that any of it would […]
Dove’s Real Beauty Revolution: How One Brand Rewrote the Rules of Beauty Marketing
Case Studies Kunal Walia May 25, 2026 Dove’s Real Beauty Revolution: How One Brand Rewrote the Rules of Beauty Marketing For most of the twentieth century, beauty advertising operated on a single, unspoken business model. Make women feel inadequate. Then sell them the solution. Every magazine, every billboard, every television commercial featured the same kind of woman. […]
How MDH Became a Household Name with a Single Face?
Case Studies Kunal Walia May 20, 2026 How MDH Became a Household Name with a Single Face? There’s a version of this story where Dharampal Gulati hires a Bollywood star, runs a few polished ads, and MDH becomes just another spice brand people pick up without thinking. That’s not what happened. In 1984, while every other consumer brand […]
How Groww Built Trust in Retail Investing with Education?
Case Studies Kunal Walia May 8, 2026 How Groww Built Trust in Retail Investing with Education? There was a time when investing in India felt… intimidating. Forms, paperwork, unfamiliar terms, and usually someone in the middle explaining things you didn’t fully understand. For most people, it wasn’t just confusing—it was something they avoided. Then Groww came along and asked a very basic question: Why does this […]
The Sound of Emotion: How Airtel Wrote a New Melody for its Brand
Case Studies Kunal Walia May 1, 2026 The Sound of Emotion: How Airtel Wrote a New Melody for its Brand You know that feeling? You’re in a crowded space, a mall or an airport maybe, and a certain tune plays. A few notes. That’s all it takes. And just like that, you’re not in a mall anymore. You start getting snaps of the old days. You’re thinking of a friend, […]