Prestige: Elevating Indian Kitchens Through Innovation and Trust
Case Studies Kunal Walia October 7, 2026 Prestige: Elevating Indian Kitchens Through Innovation and Trust For millions of Indians the sharp whistle of a pressure cooker isn’t just a sound. It’s a dinner bell. A sign that someone who loves you is in the kitchen. The soundtrack of a Sunday afternoon when dal is on […]
How Crisis-Driven Pivots Lead to Breakthrough Business Models
Business Strategy Kunal Walia October 5, 2026 How Crisis-Driven Pivots Lead to Breakthrough Business Models Nobody plans for the crisis. But the ones who survive it almost always say the same thing afterward: it was the best thing that ever happened to us. Not because suffering is romantic. Not because struggle deserves to be glorified. […]
Himalaya Wellness: Bringing Ayurveda to the Modern Consumer
Case Studies Kunal Walia August 31, 2026 Himalaya Wellness: Bringing Ayurveda to the Modern Consumer Picture this. It’s 1930 in Bengaluru. A young man opens a tiny herbal pharmacy because he genuinely believes in Ayurveda. No grand business plan. No investor meetings. No marketing strategy. Just someone who thought ancient Indian medicine deserved better than […]
H&M: Making Fast Fashion Sustainable Without Losing Speed
Case Studies Kunal Walia August 19, 2026 H&M: Making Fast Fashion Sustainable Without Losing Speed Picture a 20-year-old walking into an H&M store in 2004. She’s looking for the latest trend. Then she spots a tag on a simple cotton tee that says “Conscious Collection.” At that moment it was just a shirt. She had […]
Mahindra Tractors: Powering Rural Growth Through Innovation
Case Studies Kunal Walia August 10, 2026 Mahindra Tractors: Powering Rural Growth Through Innovation There’s a story Anand Mahindra tells. He was in a garage somewhere in rural Punjab. A farmer standing next to his brand new red tractor. You could see it on the guy’s face before he even said a word. That wasn’t just a machine sitting there. […]
Ferrari: Crafting Exclusivity While Embracing Hybrid Powertrains
Case Studies Kunal Walia July 27, 2026 Ferrari: Crafting Exclusivity While Embracing Hybrid Powertrains Think about this for a second. In 1947, Enzo Ferrari drove the first car bearing his name out of a small factory in Maranello. At that moment it was just a car. He had no idea that seven decades later that […]
How Tata Tea’s ‘Jaago Re’ Formula Turned a Morning Ritual into a Social Revolution
Case Studies Kunal Walia June 29, 2026 How Tata Tea’s ‘Jaago Re’ Formula Turned a Morning Ritual into a Social Revolution Most brands throw money at celebrity endorsements and flashy ads. Tata Tea did something completely different. They took a cup of tea, something people drink every morning without thinking, and turned it into India’s […]
The Amul Playbook: 4 Things Every Food Brand Should Learn
Case Studies Kunal Walia June 22, 2026 The Amul Playbook: 4 Things Every Food Brand Should Learn What a 75-year-old dairy cooperative can teach modern founders about building something that lasts While startups burn through millions chasing the next marketing hack, one brand has quietly sat in every Indian kitchen, every school tiffin box, every […]
The Apple Equation: How 3 Design Principles Built a $4 Trillion Company
Case Studies Kunal Walia June 17, 2026 The Apple Equation: How 3 Design Principles Built a $4 Trillion Company What Every Founder Can Steal From the Brand That Turned Simplicity Into the World’s Most Valuable Business Most tech companies are in a constant race to add more More features. More settings. More specs on the box. More reasons for […]
The Secret Sound of Success: What McDonald’s ‘I’m Lovin’ It’ Really Taught Us
Case Studies Kunal Walia June 12, 2026 The Secret Sound of Success: What McDonald’s ‘I’m Lovin’ It’ Really Taught Us Five Notes. Twenty-Two Years. One of the Most Powerful Brand Lessons Every Founder Needs to Hear You are stuck in traffic. The radio is on. And then, without warning, before your brain even registers what […]