How Crisis-Driven Pivots Lead to Breakthrough Business Models
Business Strategy Kunal Walia October 5, 2026 How Crisis-Driven Pivots Lead to Breakthrough Business Models Nobody plans for the crisis. But the ones who survive it almost always say the same thing afterward: it was the best thing that ever happened to us. Not because suffering is romantic. Not because struggle deserves to be glorified. […]
Doubtnut: How Brilliant Technology Without a Strong Brand Ends in a 93% Valuation Crash
Case Studies Kunal Walia September 23, 2026 Doubtnut: How Brilliant Technology Without a Strong Brand Ends in a 93% Valuation Crash Picture this. You’re a student stuck on a tricky math problem at 11 PM. No tutor available. Parents asleep. Friends aren’t picking up. Then someone tells you about this app where you just snap […]
Bata India: Reinventing Affordable Footwear for the Style-Conscious Shopper
Case Studies Kunal Walia September 21, 2026 Bata India: Reinventing Affordable Footwear for the Style-Conscious Shopper Remember those brown leather shoes your dad wore to office every single day? Yeah, those were probably Bata. There’s this kid racing through his school corridor, always late for class. His Bata shoes are falling apart but somehow still […]
Relaxo: Turning Budget Footwear into a Household Name
Case Studies Kunal Walia September 11, 2026 Relaxo: Turning Budget Footwear into a Household Name Picture any regular day in India. Some kid running for the school bus in his black Relaxo shoes. A college student late for class, rushing in Sparx sneakers. A mom walking to the vegetable market in her trusty Flite sandals. […]
How Premium Positioning Funds Future Mass-Market Expansion
Business Strategy Kunal Walia September 2, 2026 How Premium Positioning Funds Future Mass-Market Expansion Every founder who has ever stared at their pricing page with a nervous stomach knows this feeling. What if I’m charging too much? So they lower the price. Compete on affordability. Tell themselves they’ll make it up in volume. And slowly, […]
H&M: Making Fast Fashion Sustainable Without Losing Speed
Case Studies Kunal Walia August 19, 2026 H&M: Making Fast Fashion Sustainable Without Losing Speed Picture a 20-year-old walking into an H&M store in 2004. She’s looking for the latest trend. Then she spots a tag on a simple cotton tee that says “Conscious Collection.” At that moment it was just a shirt. She had […]
How Invitation-Only Access Sparks Viral Demand
Business Strategy Kunal Walia August 17, 2026 How Invitation-Only Access Sparks Viral Demand What if the most powerful marketing strategy you never tried was simply saying: not yet? There’s a quiet paradox sitting at the heart of the world’s most talked about brand launches. The brands that generated the most media attention, the longest waitlists, […]
How Hyperlocal Focus Builds Unshakeable Market Foundations
Business Strategy Kunal Walia July 13, 2026 How Hyperlocal Focus Builds Unshakeable Market Foundations There’s a myth that haunts almost every early-stage founder. To compete, you must go wide. Cast the largest net. Reach everyone. Speak to the masses. But here’s what the biggest brands already know and rarely advertise: they didn’t start by owning markets. They started by owning moments. Specific, human, deeply […]
Duolingo Turned Learning into a Viral Game: 5 Lessons for Your Startup’s Growth
Case Studies Kunal Walia April 17, 2026 Duolingo Turned Learning into a Viral Game: 5 Lessons for Your Startup’s Growth Think about this. We have all been there. Download a language app with big plans—maybe a New Year’s resolution to finally learn Spanish. Practice for a few days, feel good, then life hits. The app disappears under other icons, […]