How MakeMyTrip Reinvented Itself for Mobile-First Travelers?
Case Studies Kunal Walia March 5, 2026 How MakeMyTrip Reinvented Itself for Mobile-First Travelers? When you hear the phrase digital transformation, it often feels like corporate jargon. But MakeMyTrip’s story was different. It wasn’t born out of hype, it was born out of instinct. The Big Bet Back in 2010, most people in India still had basic phones. Booking […]
Tesla: Innovation and Brand Evangelism in Electric Vehicles
Case Studies Kunal Walia March 2, 2026 Tesla: Innovation and Brand Evangelism in Electric Vehicles Back in 2003, a small group of engineers in Silicon Valley had a radical vision. Forget the slow, clunky electric cars of the past. Their idea was to build a machine that was not only electric but also a performance beast—a […]
Subhiksha: The Retail Chain That Had Everything Except a Plan to Last
Case Studies Kunal Walia February 26, 2026 Subhiksha: The Retail Chain That Had Everything Except a Plan to Last Remember those yellow stores? If you grew up in Chennai or Mumbai or Hyderabad in the 2000s, you probably walked past one every few days. Then one morning in 2009, the shutters were down. No closing […]
BookMyShow Playbook: Building an Entertainment Empire on Trust, Not Just Technology
Case Studies Kunal Walia February 23, 2026 BookMyShow Playbook: Building an Entertainment Empire on Trust, Not Just Technology Selling movie tickets online in late 1990s India sounded ridiculous. The internet was rare, people trusted the box-office counter more than a screen, and the idea of entering credit card details online felt unsafe. Yet, today, BookMyShow stands as India’s […]
Wow! Momo: Scaling Street Food Nationally
Case Studies Kunal Walia February 19, 2026 Wow! Momo: Scaling Street Food Nationally How two friends turned India’s favorite dumpling into a 600+ outlet empire and what every founder can learn from their journey There’s a moment in every founder’s journey when the room goes quiet. When investors lean back, cross their arms, and ask: “But why this?” For Sagar Daryani […]
Louis Vuitton’s Timeless Luxury Branding: A Founder’s Playbook
Case Studies Kunal Walia February 9, 2026 Louis Vuitton’s Timeless Luxury Branding: A Founder’s Playbook Last month in a café, I spotted a woman with the most beat-up Louis Vuitton bag I’d ever seen. The leather was scratched, the corners worn, but it still looked classy. That’s the unbeatable power of Louis Vuitton: even when […]
How Samsung Created Brand Loyalty in Apple’s Shadow: A Founder’s Playbook
Case Studies Kunal Walia February 5, 2026 How Samsung Created Brand Loyalty in Apple’s Shadow: A Founder’s Playbook Imagine you’re a founder in the late 2000s. You’ve just launched your brand-new mobile device. And then, it drops: the iPhone. Suddenly, the entire conversation shifts. Everyone is talking about this one monolithic product. It’s sleek. It’s […]
Chakr Innovation Pvt Ltd: “Turning Smoke Into Ink: The Chakr Story”
Case Studies Kunal Walia January 29, 2026 Chakr Innovation Pvt Ltd: “Turning Smoke Into Ink: The Chakr Story” What if we told you someone figured out how to make money from pollution? Three engineers were walking through Delhi when they stopped to watch a diesel generator belching out thick, black smoke. Most people would’ve just […]
Raymond’s Remarkable Journey: From Fabric Brand to Cultural Icon
Case Studies Kunal Walia January 26, 2026 What happens when a decades-old fabric company from the 90s steps into a world ruled by Instagram reels and TikTok trends and somehow becomes even cooler? You get Raymond. This is not just a story about a brand that adapted. It’s about a company that looked at changing […]
How Ola Won India’s Heart: A Real Story of Understanding People
Case Studies Kunal Walia January 22, 2026 How Ola Won India’s Heart: A Real Story of Understanding People You know what? I’ve often wondered what really makes a company genuinely connect with a country. Although it’s not just about fancy apps or throwing money at ads. It’s something deeper, trust, empathy, and timing. Take India’s […]