Tanishq: A Jewellery Brand That Won India’s Heart And Market
Case Studies Kunal Walia December 8, 2025 Tanishq: A Jewellery Brand That Won India’s Heart And Market In India, buying jewellery has always been an emotional experience. For years, people stuck to their trusted family jeweller, where bonds were built over generations. Tanishq was also a brand, but it brought something no one had seen […]
How Sleepy Owl Coffee MSME Revolutionized India’s Cold Brew Market: A Founder’s Playbook
Case Studies Kunal Walia December 4, 2025 How Sleepy Owl Coffee MSME Revolutionized India’s Cold Brew Market: A Founder’s Playbook Staring at Nescafé and Starbucks, which ultimately feels like facing an unclimbable mountain. Market share? Locked down. Distribution networks? Everywhere. Capital? Endless. Breaking through seems like a fantasy. Yet Sleepy Owl Coffee-three friends from Delhi-didn’t […]
How Royal Enfield Became a Lifestyle Brand-Not Just a Bike?
Case Studies Kunal Walia December 1, 2025 How Royal Enfield Became a Lifestyle Brand-Not Just a Bike? Think about this for a second. A 17-year-old Siddhartha Lal walks into his family garage and sees a shiny chrome-red Royal Enfield. At that moment, it was just a bike. He had no clue that years later, he’d […]
Zepto: Challenging Giants with Quick-Commerce Hustle
Case Studies Kunal Walia November 27, 2025 Zepto: Challenging Giants with Quick-Commerce Hustle It’s 2021. Amazon and Flipkart own the Indian e-commerce market. Everyone’s fine with next-day delivery. The game feels over. Then two 19-year-olds drop out of Stanford and say, “What if we deliver groceries in ten minutes?” People laughed. Aadit Palicha and Kaivalya […]
Netflix: How a DVD Company Became a Streaming Giant
Case Studies Kunal Walia November 24, 2025 Netflix: How a DVD Company Became a Streaming Giant There is no doubt that nowadays, Netflix is everywhere, from the shows we watch on weekends to the movies we discuss at work. But when flashbacks hit the late 1990s, and Netflix was just a small company that mailed […]
Nokia Lost Everything in 5 Years. Here’s Why?
Case Studies Kunal Walia November 20, 2025 Nokia Lost Everything in 5 Years. Here’s Why? Nokia used to be untouchable. In 2007, they owned 40% of the entire mobile phone industry. Their brand identity was so strong that “Nokia” and “mobile phone” meant basically the same thing in most people’s minds. Then, in what felt […]
How Strategic Mimicry Creates Unexpected Market Leadership
Business Strategy Kunal Walia November 17, 2025 How Strategic Mimicry Creates Unexpected Market Leadership In this cold-blooded world of business, everyone’s currently obsessed with being very “innovative” and “first to market.” However, here’s a truth that’ll definitely surprise you the most about entrepreneurs: they often possess the ultimate strategic insight, which can create more market […]
Disney’s Brand Legacy: Magic That Lasts for Generations
Case Studies Kunal Walia November 13, 2025 Disney’s Brand Legacy: Magic That Lasts Generations You know what, when Disney’s story began with a spark of little innovation. When Walt and Roy Disney founded their ultimate studio, known as Disney Brothers Studio, in 1923, they had the goal of creating not just funny or imaginary cartoons, […]
Chatbots and Virtual Assistants: 24/7 Customer Engagement
Trending News Kunal Walia November 10, 2025 Chatbots and Virtual Assistants: 24/7 Customer Engagement It’s 2:07 AM. A customer lands on your website—half asleep, credit card in hand, ready to buy. They have one tiny question before checkout. Just one.But no one’s there. No chat. No help. Just silence. Three minutes later, they’re gone—straight to […]
How Adobe Became a Creative Ecosystem Brand: A Strategic Blueprint for Business Owners
Case Studies Kunal Walia November 6, 2025 How Adobe Became a Creative Ecosystem Brand: A Strategic Blueprint for Business Owners Do you know how Adobe established its place in the industry? This is what began as a small printing software company in 1982, but today it has become a $153 billion global creative powerhouse, which […]