Unlock the Secret to Beating Your Competition with Free Trials

Business Strategy Kunal Walia October 16, 2025 Unlock the Secret to Beating Your Competition with Free Trials Here in this blog, we are going to have a conversation about business today – as you know, everyone’s fighting for the same customers. Think Netflix vs. Disney+ or Slack vs. Microsoft Teams. Even food delivery apps are […]

From Founder’s Desk to AI’s Mind: Building Your Brand’s Digital Presence

AI

Trending News Kunal Walia October 13, 2025 From Founder’s Desk to AI’s Mind: Building Your Brand’s Digital Presence When a person plans a startup, it is not as easy as it seems. You know, startup life often feels like struggling with multiple jobs at once, making decisions before taking coffee and half-written blog posts that […]

How boAt Disrupted India’s Audio Market Through Desi Strategic Branding?

Boat

Case Studies Kunal Walia October 13, 2025 How boAt Disrupted India’s Audio Market Through Desi Strategic Branding? The Genesis of a Desi Audio Revolution Although BoAt started its journey in 2014 when Aman Gupta and Sameer Mehta noticed something that big global brands missed. Our Indian youth didn’t just want great sound, they also wanted […]

Tata Group: From Trading Firm to Global Icon of Trust

Tata Group

Case Studies Kunal Walia October 11, 2025 Tata Group: From Trading Firm to Global Icon of Trust Imagine this: Jamsetji Tata, a visionary far ahead of his time, founded a simple trading firm in 1868. At the time, it was just another business. Perhaps he couldn’t have imagined that one day his name would become […]

What Amazon’s Logo Can Teach Us About Branding?

Amazon

Case Studies Kunal Walia August 13, 2025 What Amazon’s Logo Can Teach Us About Branding? Have you ever thought about the importance of the logo of a company, like why it is so important and how it will impact the brand value? Let’s analyse the logo of one of the top companies “Amazon” and its core value. Meaning […]

From Bankruptcy to Billion-Dollar Empire: Marvel’s Unstoppable Comeback!

Marvel's

Case Studies Kunal Walia August 13, 2025 From Bankruptcy to Billion-Dollar Empire: Marvel’s Unstoppable Comeback! Marvel, a comic book house, was on the verge of financial collapse in the 1990s. Overproduction of comics, questionable business moves, and money-losing acquisitions created a perfect storm of declining sales and increasing debt. In 1996, Marvel had no other option but to declare bankruptcy, risking the future […]

Cracking the Secret: How Mamaearth Became the Leading Skin Care Brand in India

Mamaearth

Case Studies Kunal Walia August 13, 2025 Cracking the Secret: How Mamaearth Became the Leading Skin Care Brand in India Mamaearth began its journey in the year 2016, and within hardly any time, it has reached the point of being one of the top three personal care brands in India, with over 1.5 million customers […]