Haldiram’s: Taking Indian Snacks Global Without Losing Authenticity
Case Studies Kunal Walia March 23, 2026 Haldiram’s: Taking Indian Snacks Global Without Losing Authenticity For generations, Haldiram’s has meant more than snacks—it’s a powerful symbol of family, celebration, and the unbeatable flavors of India. As people across the world start exploring new flavors, Haldiram’s is going through a phase that most brands eventually face. The question is simple, but not easy to answer: how do you […]
AI-Driven Ad Targeting: Reaching the Right Audience Every Time
Marketing Insights Kunal Walia March 19, 2026 AI-Driven Ad Targeting: Reaching the Right Audience Every Time Imagine launching a product after working on it for months. Late nights, endless tweaks, pouring everything into making it perfect. Finally, the founder sets up their first ad campaign and hits publish. Now comes the exciting part watching the customers […]
How Airbnb Sold ‘Belonging’ to Revolutionise Travel?
Case Studies Kunal Walia March 16, 2026 How Airbnb Sold ‘Belonging’ to Revolutionise Travel? It wasn’t cheaper rooms. It wasn’t better listings. It was a feeling. In 2008, two broke designers in San Francisco couldn’t pay rent. Their “solution”? Rent out air mattresses in their apartment to conference attendees. They called it Air Bed & […]
Why FAE Beauty Grows Through Community Instead of Influencer Hype
Case Studies Kunal Walia March 12, 2026 Why FAE Beauty Grows Through Community Instead of Influencer Hype The beauty aisle has always been crowded. But somewhere between the sponsored posts and celebrity collaborations, something interesting happened: consumers stopped listening to the loudest voices and started trusting the quietest ones: their own. Enter FAE Beauty, a brand that’s rewriting the […]
How Philips Went from Outdated to Leading the Smart Home Revolution?
Case Studies Kunal Walia March 9, 2026 How Philips Went from Outdated to Leading the Smart Home Revolution? Picture this: 2010. A young professional walks into his kitchen. Blender on the counter. Kettle next to it. Air purifier in the corner. All decent. All Philips. All just sitting there, waiting to be turned on. He […]
How MakeMyTrip Reinvented Itself for Mobile-First Travelers?
Case Studies Kunal Walia March 5, 2026 How MakeMyTrip Reinvented Itself for Mobile-First Travelers? When you hear the phrase digital transformation, it often feels like corporate jargon. But MakeMyTrip’s story was different. It wasn’t born out of hype, it was born out of instinct. The Big Bet Back in 2010, most people in India still had basic phones. Booking […]
Tesla: Innovation and Brand Evangelism in Electric Vehicles
Case Studies Kunal Walia March 2, 2026 Tesla: Innovation and Brand Evangelism in Electric Vehicles Back in 2003, a small group of engineers in Silicon Valley had a radical vision. Forget the slow, clunky electric cars of the past. Their idea was to build a machine that was not only electric but also a performance beast—a […]
Subhiksha: The Retail Chain That Had Everything Except a Plan to Last
Case Studies Kunal Walia February 26, 2026 Subhiksha: The Retail Chain That Had Everything Except a Plan to Last Remember those yellow stores? If you grew up in Chennai or Mumbai or Hyderabad in the 2000s, you probably walked past one every few days. Then one morning in 2009, the shutters were down. No closing […]
BookMyShow Playbook: Building an Entertainment Empire on Trust, Not Just Technology
Case Studies Kunal Walia February 23, 2026 BookMyShow Playbook: Building an Entertainment Empire on Trust, Not Just Technology Selling movie tickets online in late 1990s India sounded ridiculous. The internet was rare, people trusted the box-office counter more than a screen, and the idea of entering credit card details online felt unsafe. Yet, today, BookMyShow stands as India’s […]
Wow! Momo: Scaling Street Food Nationally
Case Studies Kunal Walia February 19, 2026 Wow! Momo: Scaling Street Food Nationally How two friends turned India’s favorite dumpling into a 600+ outlet empire and what every founder can learn from their journey There’s a moment in every founder’s journey when the room goes quiet. When investors lean back, cross their arms, and ask: “But why this?” For Sagar Daryani […]