How Fevicol Became India’s Most Loved Adhesive?
Case Studies Kunal Walia May 15, 2026 How Fevicol Became India’s Most Loved Adhesive? Almost every Indian has grown up hearing someone say, “Yeh Fevicol ka jod hai.” Maybe while fixing a broken chair. Maybe during a joke about two people who never leave each other alone. Somehow, Fevicol stopped being just glued a long time ago. It became part of everyday conversations. And that’s honestly rare for a brand. Most […]
Pepperfry: Redefining Furniture Shopping and The Journey Behind It
Case Studies Kunal Walia May 13, 2026 Pepperfry: Redefining Furniture Shopping and The Journey Behind It A Founder’s Playbook on Building an Empire in the Most Unexpected Spaces It’s 2011. Two professionals are sitting in a Mumbai café, frustrated by a simple truth—buying a sofa shouldn’t feel like climbing Everest. Yet in India’s furniture market, that’s exactly what it felt like. That […]
How Fastrack Reinvented Watches: From Timepieces to Cultural Signals
Case Studies Kunal Walia May 11, 2026 How Fastrack Reinvented Watches: From Timepieces to Cultural Signals For several years, watches have been generally symbolized with tradition, along with creative craftsmanship, timeless elegance, and family heritage, which is passed down through generations. Gen Z generation wasn’t interested in tradition or any fancy watch, as they only wanted to style that […]
How Groww Built Trust in Retail Investing with Education?
Case Studies Kunal Walia May 8, 2026 How Groww Built Trust in Retail Investing with Education? There was a time when investing in India felt… intimidating. Forms, paperwork, unfamiliar terms, and usually someone in the middle explaining things you didn’t fully understand. For most people, it wasn’t just confusing—it was something they avoided. Then Groww came along and asked a very basic question: Why does this […]
How Starbucks Turned Coffee into Community?
Case Studies Kunal Walia May 6, 2026 How Starbucks Turned Coffee into Community? There is a moment that a lot of first-time Starbucks customers describe in almost identical terms. The prices feel higher than they should. The cup sizes make no immediate sense. The queue is longer than expected for what is, technically, just a coffee. […]
Why Targeting Decision-Makers (Not Just Users) Changes Everything in B2B?
Business Strategy Kunal Walia May 4, 2026 Why Targeting Decision-Makers (Not Just Users) Changes Everything in B2B? Most B2B campaigns get one thing wrong from the start—they talk to users and hope the sale follows. It feels logical. After all, users are the ones interacting with your product every day. If they like it, they’ll push for […]
The Sound of Emotion: How Airtel Wrote a New Melody for its Brand
Case Studies Kunal Walia May 1, 2026 The Sound of Emotion: How Airtel Wrote a New Melody for its Brand You know that feeling? You’re in a crowded space, a mall or an airport maybe, and a certain tune plays. A few notes. That’s all it takes. And just like that, you’re not in a mall anymore. You start getting snaps of the old days. You’re thinking of a friend, […]
AI Tools for Competitor Analysis and Market Research: Your Shortcut to Smart Decisions
Marketing Insights Kunal Walia April 29, 2026 AI Tools for Competitor Analysis and Market Research: Your Shortcut to Smart Decisions Picture this: A founder is grinding away on their startup, pouring everything into the product. Meanwhile, a competitor just shifted their entire marketing strategy, tapped into a customer segment nobody saw coming, and they’re already winning before […]
Why LinkedIn Succeeded When It Had No Business Doing So
Case Studies Kunal Walia April 27, 2026 Why LinkedIn Succeeded When It Had No Business Doing So For a long time, LinkedIn felt like a digital graveyard. You’d create a profile, upload your resume, maybe add a few connections—and then forget it existed. It wasn’t exciting, it wasn’t interactive, and honestly, it didn’t feel essential. […]
How The Brown Box Is Solving Packaging Problems Brands Prefer to Ignore?
Case Studies Kunal Walia April 24, 2026 How The Brown Box Is Solving Packaging Problems Brands Prefer to Ignore? There’s a box sitting in someone’s hallway right now. It arrived this morning: plain, brown, no-frills. No shiny logo embossed in gold. No tissue paper. No branded ribbon. Just a box. And the person who received it? They tore […]