Zoom: The Pandemic Giant Fighting for Relevance
Case Studies Kunal Walia December 23, 2025 Zoom: The Pandemic Giant Fighting for Relevance Picture Eric Yuan in March 2020 when his video conferencing app exploded from 10 million to 300 million daily users in six weeks. That’s not growth-that’s strapping a rocket to a bicycle. Why Founders Need This Story? Zoom’s journey from reliable […]
PolicyBazaar: How Three Founders Took Insurance Online for Middle India
Case Studies Kunal Walia December 22, 2025 PolicyBazaar: How Three Founders Took Insurance Online for Middle India You’re sitting with your laptop, finally ready to buy health insurance. You’ve been putting it off for months. Now you’re staring at options that might as well be written in Sanskrit. Call an agent tomorrow? Sure, if you […]
How Reframing Industry Problems Transforms Consumer Perception
Business Strategy Kunal Walia December 18, 2025 How Reframing Industry Problems Transforms Consumer Perception Every industry’s got those annoying problems nobody talks about anymore. You know the ones—ridiculous prices, service that makes you want to scream and processes so complicated you need a manual just to buy something simple. People complain. Companies nod sympathetically. Nothing […]
When Did “Google It” Become Life’s Default Answer?
Case Studies Kunal Walia December 15, 2025 When Did “Google It” Become Life’s Default Answer? Imagine this: You’re in the middle of a heated debate with your friends about whether penguins can fly or not. (spoiler: they can’t, but they’re incredible swimmers). When someone just says, “let’s just Google it.” A few taps later, the […]
Stop Guessing, Start Knowing: How AI Predicts What Your Customers Want Next
Trending News Kunal Walia December 11, 2025 Stop Guessing, Start Knowing: How AI Predicts What Your Customers Want Next You hit send on your campaign an hour ago. Now comes the brutal part, the waiting game. Will they click? Will they buy? Or will your message vanish into the digital void? Every founder lives with […]
Tanishq: A Jewellery Brand That Won India’s Heart And Market
Case Studies Kunal Walia December 8, 2025 Tanishq: A Jewellery Brand That Won India’s Heart And Market In India, buying jewellery has always been an emotional experience. For years, people stuck to their trusted family jeweller, where bonds were built over generations. Tanishq was also a brand, but it brought something no one had seen […]
How Sleepy Owl Coffee MSME Revolutionized India’s Cold Brew Market: A Founder’s Playbook
Case Studies Kunal Walia December 4, 2025 How Sleepy Owl Coffee MSME Revolutionized India’s Cold Brew Market: A Founder’s Playbook Staring at Nescafé and Starbucks, which ultimately feels like facing an unclimbable mountain. Market share? Locked down. Distribution networks? Everywhere. Capital? Endless. Breaking through seems like a fantasy. Yet Sleepy Owl Coffee-three friends from Delhi-didn’t […]
How Royal Enfield Became a Lifestyle Brand-Not Just a Bike?
Case Studies Kunal Walia December 1, 2025 How Royal Enfield Became a Lifestyle Brand-Not Just a Bike? Think about this for a second. A 17-year-old Siddhartha Lal walks into his family garage and sees a shiny chrome-red Royal Enfield. At that moment, it was just a bike. He had no clue that years later, he’d […]
Zepto: Challenging Giants with Quick-Commerce Hustle
Case Studies Kunal Walia November 27, 2025 Zepto: Challenging Giants with Quick-Commerce Hustle It’s 2021. Amazon and Flipkart own the Indian e-commerce market. Everyone’s fine with next-day delivery. The game feels over. Then two 19-year-olds drop out of Stanford and say, “What if we deliver groceries in ten minutes?” People laughed. Aadit Palicha and Kaivalya […]
Netflix: How a DVD Company Became a Streaming Giant
Case Studies Kunal Walia November 24, 2025 Netflix: How a DVD Company Became a Streaming Giant There is no doubt that nowadays, Netflix is everywhere, from the shows we watch on weekends to the movies we discuss at work. But when flashbacks hit the late 1990s, and Netflix was just a small company that mailed […]