H&M: Making Fast Fashion Sustainable Without Losing Speed
Case Studies Kunal Walia August 19, 2026 H&M: Making Fast Fashion Sustainable Without Losing Speed Picture a 20-year-old walking into an H&M store in 2004. She’s looking for the latest trend. Then she spots a tag on a simple cotton tee that says “Conscious Collection.” At that moment it was just a shirt. She had […]
Dove’s Real Beauty Revolution: How One Brand Rewrote the Rules of Beauty Marketing
Case Studies Kunal Walia May 25, 2026 Dove’s Real Beauty Revolution: How One Brand Rewrote the Rules of Beauty Marketing For most of the twentieth century, beauty advertising operated on a single, unspoken business model. Make women feel inadequate. Then sell them the solution. Every magazine, every billboard, every television commercial featured the same kind of woman. […]
How Fevicol Became India’s Most Loved Adhesive?
Case Studies Kunal Walia May 15, 2026 How Fevicol Became India’s Most Loved Adhesive? Almost every Indian has grown up hearing someone say, “Yeh Fevicol ka jod hai.” Maybe while fixing a broken chair. Maybe during a joke about two people who never leave each other alone. Somehow, Fevicol stopped being just glued a long time ago. It became part of everyday conversations. And that’s honestly rare for a brand. Most […]
The Sound of Emotion: How Airtel Wrote a New Melody for its Brand
Case Studies Kunal Walia May 1, 2026 The Sound of Emotion: How Airtel Wrote a New Melody for its Brand You know that feeling? You’re in a crowded space, a mall or an airport maybe, and a certain tune plays. A few notes. That’s all it takes. And just like that, you’re not in a mall anymore. You start getting snaps of the old days. You’re thinking of a friend, […]