Nutella: More Than a Spread – Creating Global Love Through Emotional Branding
0 0 The story of Nutella is a classical representation of the installation of innovation by scarcity. The cocoa crop, a high-priced luxury in post-World War II Italy, was made into a more pleasant mixture with hazelnuts, a wildly available fruit in his area, that was the moment when Pietro Ferrero came when he turned […]
From Bankruptcy to Billion-Dollar Empire: Marvel’s Unstoppable Comeback!
0 0 Marvel, a comic book house, was on the verge of financial collapse in the 1990s. Overproduction of comics, questionable business moves, and money-losing acquisitions created a perfect storm of declining sales and increasing debt. In 1996, Marvel had no other option but to declare bankruptcy, risking the future of its iconic superheroes. Marvel’s […]
What Amazon’s Logo Can Teach Us About Branding
0 0 Have you ever thought about the importance of the logo of a company, like why it is so important and how it will impact the brand value? Let’s analyse the logo of one of the top companies “Amazon” and its core value. Meaning Behind Amazon’s Logo Amazon is a global e-commerce company that […]