Paper Boat: Where Childhood Flavours Meet Modern Marketing
Case Studies Kunal Walia October 30, 2025 Paper Boat: Where Childhood Flavours Meet Modern Marketing Can you imagine this? Four young founders are sitting in their small Gurgaon office, sipping homemade Aam Panna that one of them brought from home. They’re playfully arguing over who gets the last sip! Then there is an American teammate, […]
How Lenskart Turned a Broken Industry Into a Billion-Dollar Success Story
Case Studies Kunal Walia October 27, 2025 How Lenskart Turned a Broken Industry Into a Billion-Dollar Success Story The Broken Eyewear Market of 2009 Before looking for online eyewear brands came out for buying glasses in 2009, you know it was a slow and frustrating process, which was even worse than usual. Dusty brackets, the […]
Nike’s ‘Just Do It’ Campaign: A Branding Revolution That Transformed Business Strategy
Case Studies Kunal Walia October 24, 2025 Nike’s ‘Just Do It’ Campaign: A Branding Revolution That Transformed Business Strategy When Nike introduced the “Just Do It” campaign to the public in 1988, it wasn’t only selling sneakers or shoes, but it was also changing the perception of connecting with people. This began with a three-word […]
The BYJU’S Journey: When Big Dreams Meet Bigger Challenges
Case Studies Kunal Walia October 20, 2025 The BYJU’S Journey: When Big Dreams Meet Bigger Challenges Byju Raveendran wasn’t a startup prodigy; he was a teacher who made math exciting. Huge auditoriums filled with students weren’t a rare sight because Byju could make learning fun. When the BYJU’S app launched, kids who hated studying were […]
How boAt Disrupted India’s Audio Market Through Desi Strategic Branding?
Case Studies Kunal Walia October 13, 2025 How boAt Disrupted India’s Audio Market Through Desi Strategic Branding? The Genesis of a Desi Audio Revolution Although BoAt started its journey in 2014 when Aman Gupta and Sameer Mehta noticed something that big global brands missed. Our Indian youth didn’t just want great sound, they also wanted […]
Tata Group: From Trading Firm to Global Icon of Trust
Case Studies Kunal Walia October 11, 2025 Tata Group: From Trading Firm to Global Icon of Trust Imagine this: Jamsetji Tata, a visionary far ahead of his time, founded a simple trading firm in 1868. At the time, it was just another business. Perhaps he couldn’t have imagined that one day his name would become […]
What Amazon’s Logo Can Teach Us About Branding?
Case Studies Kunal Walia August 13, 2025 What Amazon’s Logo Can Teach Us About Branding? Have you ever thought about the importance of the logo of a company, like why it is so important and how it will impact the brand value? Let’s analyse the logo of one of the top companies “Amazon” and its core value. Meaning […]
From Bankruptcy to Billion-Dollar Empire: Marvel’s Unstoppable Comeback!
Case Studies Kunal Walia August 13, 2025 From Bankruptcy to Billion-Dollar Empire: Marvel’s Unstoppable Comeback! Marvel, a comic book house, was on the verge of financial collapse in the 1990s. Overproduction of comics, questionable business moves, and money-losing acquisitions created a perfect storm of declining sales and increasing debt. In 1996, Marvel had no other option but to declare bankruptcy, risking the future […]
Cracking the Secret: How Mamaearth Became the Leading Skin Care Brand in India
Case Studies Kunal Walia August 13, 2025 Cracking the Secret: How Mamaearth Became the Leading Skin Care Brand in India Mamaearth began its journey in the year 2016, and within hardly any time, it has reached the point of being one of the top three personal care brands in India, with over 1.5 million customers […]
Nutella: More Than a Spread – Creating Global Love Through Emotional Branding
Case Studies Kunal Walia August 13, 2025 Nutella: More Than a Spread – Creating Global Love Through Emotional Branding The story of Nutella is a classical representation of the installation of innovation by scarcity. The cocoa crop, a high-priced luxury in post-World War II Italy, was made into a more pleasant mixture with hazelnuts, a wildly available […]