Performance Marketing in 2026: Why Running Ads Is Not a Strategy
Case Studies Kunal Walia April 3, 2026 Performance Marketing in 2026: Why Running Ads Is Not a Strategy Introduction Let’s be honest. A lot of businesses in 2026 are still doing the same thing they were doing five years ago: setting up a few ad campaigns, pressing go, and hoping the leads roll in. But performance […]
The Myntra Story: How They Won India’s Fashion Heart
Case Studies Kunal Walia April 1, 2026 The Myntra Story: How They Won India’s Fashion Heart Nobody talks about the girl in Raipur who finally found the kurta she had been searching for six months. Nobody writes headlines about the college student in Patna who wore his first branded sneakers to a job interview and […]
Britannia’s Invisible Giant Strategy: How a 130-Year-Old Brand Became Gen Z’s Favorite Without Losing Grandma’s Trust
Case Studies Kunal Walia March 30, 2026 Britannia’s Invisible Giant Strategy: How a 130-Year-Old Brand Became Gen Z’s Favorite Without Losing Grandma’s Trust Imagine that you’re in a grocery store, craving something sweet, and you ask for “Good Day” instead of “Britannia.” Sound familiar? That small moment says everything about Britannia’s genius, a 130-year-old food giant that’s mastered the art of […]
Haldiram’s: Taking Indian Snacks Global Without Losing Authenticity
Case Studies Kunal Walia March 23, 2026 Haldiram’s: Taking Indian Snacks Global Without Losing Authenticity For generations, Haldiram’s has meant more than snacks—it’s a powerful symbol of family, celebration, and the unbeatable flavors of India. As people across the world start exploring new flavors, Haldiram’s is going through a phase that most brands eventually face. The question is simple, but not easy to answer: how do you […]
How Airbnb Sold ‘Belonging’ to Revolutionise Travel?
Case Studies Kunal Walia March 16, 2026 How Airbnb Sold ‘Belonging’ to Revolutionise Travel? It wasn’t cheaper rooms. It wasn’t better listings. It was a feeling. In 2008, two broke designers in San Francisco couldn’t pay rent. Their “solution”? Rent out air mattresses in their apartment to conference attendees. They called it Air Bed & […]
Why FAE Beauty Grows Through Community Instead of Influencer Hype
Case Studies Kunal Walia March 12, 2026 Why FAE Beauty Grows Through Community Instead of Influencer Hype The beauty aisle has always been crowded. But somewhere between the sponsored posts and celebrity collaborations, something interesting happened: consumers stopped listening to the loudest voices and started trusting the quietest ones: their own. Enter FAE Beauty, a brand that’s rewriting the […]
How Philips Went from Outdated to Leading the Smart Home Revolution?
Case Studies Kunal Walia March 9, 2026 How Philips Went from Outdated to Leading the Smart Home Revolution? Picture this: 2010. A young professional walks into his kitchen. Blender on the counter. Kettle next to it. Air purifier in the corner. All decent. All Philips. All just sitting there, waiting to be turned on. He […]
How MakeMyTrip Reinvented Itself for Mobile-First Travelers?
Case Studies Kunal Walia March 5, 2026 How MakeMyTrip Reinvented Itself for Mobile-First Travelers? When you hear the phrase digital transformation, it often feels like corporate jargon. But MakeMyTrip’s story was different. It wasn’t born out of hype, it was born out of instinct. The Big Bet Back in 2010, most people in India still had basic phones. Booking […]
Tesla: Innovation and Brand Evangelism in Electric Vehicles
Case Studies Kunal Walia March 2, 2026 Tesla: Innovation and Brand Evangelism in Electric Vehicles Back in 2003, a small group of engineers in Silicon Valley had a radical vision. Forget the slow, clunky electric cars of the past. Their idea was to build a machine that was not only electric but also a performance beast—a […]
Subhiksha: The Retail Chain That Had Everything Except a Plan to Last
Case Studies Kunal Walia February 26, 2026 Subhiksha: The Retail Chain That Had Everything Except a Plan to Last Remember those yellow stores? If you grew up in Chennai or Mumbai or Hyderabad in the 2000s, you probably walked past one every few days. Then one morning in 2009, the shutters were down. No closing […]