Nutella: More Than a Spread – Creating Global Love Through Emotional Branding
Case Studies Kunal Walia August 13, 2025 Nutella: More Than a Spread – Creating Global Love Through Emotional Branding The story of Nutella is a classical representation of the installation of innovation by scarcity. The cocoa crop, a high-priced luxury in post-World War II Italy, was made into a more pleasant mixture with hazelnuts, a wildly available […]
IKEA Success Formula: How Innovation & Affordability Built a Global Giant
Case Studies Kunal Walia August 13, 2025 IKEA Success Formula: How Innovation & Affordability Built a Global Giant IKEA is a Swedish multinational company known for its stylish, affordable furniture. It changed the home furnishings industry with its flat-pack idea through which it sells chic, affordable, easily assembled furniture. IKEA was founded by Ingvar Kamprad in the year 1943 and aims […]
Cravings to Clicks: How Zomato Became India’s Fooddie Favorite
Case Studies Kunal Walia August 13, 2025 Cravings to Clicks: How Zomato Became India’s Fooddie Favorite Estimated reading time: 5 minutes Whether you are a foodie or not, you have likely heard of Zomato. Its journey from a simple menu listing website to becoming India’s top food delivery service is nothing short of inspiring. What began in 2008 as Foodiebay.com in […]
Indra Nooyi – A Girl With the Ambition to Change the World
Marketing Insights Kunal Walia August 13, 2025 Indra Nooyi – A Girl With the Ambition to Change the World Who would’ve thought? A girl born in the heart of Chennai and raised in a modest family became the CEO of PepsiCo, one of the world’s biggest companies. Not many, but she believed in herself. This is the […]
Rising from the Crisis: 5 Indian Companies That Turned Pandemic into Possibility
Business Strategy Kunal Walia August 12, 2025 Rising from the Crisis: 5 Indian Companies That Turned Pandemic into Possibility If you’re thinking of starting a business, remember this: Some of the strongest businesses of our time were born or established in the darkest moments of lockdown 2020. The pandemic was an unexpected storm. It closed doors, […]