Chakr Innovation Pvt Ltd: “Turning Smoke Into Ink: The Chakr Story”
Case Studies Kunal Walia January 29, 2026 Chakr Innovation Pvt Ltd: “Turning Smoke Into Ink: The Chakr Story” What if we told you someone figured out how to make money from pollution? Three engineers were walking through Delhi when they stopped to watch a diesel generator belching out thick, black smoke. Most people would’ve just […]
Raymond’s Remarkable Journey: From Fabric Brand to Cultural Icon
Case Studies Kunal Walia January 26, 2026 What happens when a decades-old fabric company from the 90s steps into a world ruled by Instagram reels and TikTok trends and somehow becomes even cooler? You get Raymond. This is not just a story about a brand that adapted. It’s about a company that looked at changing […]
How Ola Won India’s Heart: A Real Story of Understanding People
Case Studies Kunal Walia January 22, 2026 How Ola Won India’s Heart: A Real Story of Understanding People You know what? I’ve often wondered what really makes a company genuinely connect with a country. Although it’s not just about fancy apps or throwing money at ads. It’s something deeper, trust, empathy, and timing. Take India’s […]
The Day Dove Broke the Beauty Rules and Changed Everything
Case Studies Kunal Walia January 19, 2026 The Day Dove Broke the Beauty Rules and Changed Everything Dove has changed the golden period of beauty advertising and is often remembered as a time when the ads genuinely felt like more fairy tales than the reflections of real life. Whereas all the Beauty campaigns have appeared […]
How Reframing Industry Problems Transforms Consumer Perception?
Business Strategy Kunal Walia January 15, 2026 How Reframing Industry Problems Transforms Consumer Perception? Every industry’s got those annoying problems nobody talks about anymore. You know the ones—ridiculous prices, service that makes you want to scream and processes so complicated you need a manual just to buy something simple. People complain. Companies nod sympathetically. Nothing […]
How Coca-Cola’s 130-Year Journey Became the Blueprint for Global Brand Domination?
Case Studies Kunal Walia January 12, 2026 How Coca-Cola’s 130-Year Journey Became the Blueprint for Global Brand Domination? In the late 19th century, a pharmacist in Atlanta whose name was John Pemberton created a caramel colored syrup in a metal pot in his backyard. Created as a medicinal tonic especially for headaches and fatigue, but […]
AI in Email Marketing: Smart Segmentation and Automation That Actually Works
Trending News Kunal Walia January 8, 2026 AI in Email Marketing: Smart Segmentation and Automation That Actually Works There’s this founder who spent months building what seemed like the perfect email campaign. Brilliant copy. Gorgeous design. Hit send to 10,000 subscribers, feeling totally confident. 8% open rate. Clicks? Almost nothing. About 40% of that list […]
Bisleri: Turning Packaged Water into a Premium Lifestyle Choice
Case Studies Kunal Walia January 5, 2026 Bisleri: Turning Packaged Water into a Premium Lifestyle Choice Back in the 1960s, an Italian guy named Felice Bisleri was looking at regular water and thinking it could be something bigger. His crazy idea? Clean it up, bottle it, and somehow convince people to pay for something they […]
From Idea to ₹4,300 Crore: What Startup Founders Can Learn from Porter
Case Studies Kunal Walia January 1, 2026 From Idea to ₹4,300 Crore: What Startup Founders Can Learn from Porter There’s a quiet moment every founder experiences, usually at 2 AM, staring at spreadsheets that refuse to make sense, where they wonder if they’re building the right thing. Porter’s founders probably had that moment too. But […]
How Three Engineers Changed the Way India Travels by Bus: Story of RedBus
Case Studies Kunal Walia December 29, 2025 How Three Engineers Changed the Way India Travels by Bus: Story of RedBus Imagine back to around 2006, how bus tickets were purchased in India. Every few minutes, the fare would change when you entered a little travel agency and waited for the agent to go through dusty […]